AOPA Pilot Magazine - April 2015 - 89

broker is doing a disservice to a buyer if he fails to the common websites we all use to search, brokers have
accurately identify a prospective buyer's real use for access to a much wider pool of aircraft to present to a
an aircraft through a needs analysis. If the intended buyer, which can speed up the transaction when comversus actual use of an aircraft do not match, additional munication between brokers translates into buyers and
discussions with a buyer should take place."
sellers meeting on common ground that much faster.
Once broker and buyer have determined the perfect
make/model to serve the pilot's mission, the next area FOR SELLERS
in which a broker can be of service is valuation. Trained The services brokers perform for buyers also provide
to know what drives up the values of aircraft-and what value to the seller, including networking with other
direction the current market is trending-brokers can brokers, and knowledge of the current market and valbe sure buyer and seller are speaking the same language uations. But the bottom line on sales is exposure, and
when it comes to price. "The value of avionics upgrades that's where listing your aircraft with a broker can be
are often overvalued by a seller," Hildenbrand explained. an advantage.
"The opposite is often true with engine hours, where a
"Brokers have monthly contracts to list in magbuyer may see low value on an engine that has mid-time azines and on the popular listing websites at a
hours but has been managed well and has zero issues. discounted price compared to the general public,"
It's the job of the broker to highlight an aircraft's real Hildenbrand said. "Today, a good broker must also
value to both parties."
have a large social media footprint to showcase a sellWhen it's time to find the right aircraft to purchase, er's aircraft to a larger audience of potential buyers
the broker can widen a buyer's view of the market. quickly. A good broker will hire professional photogThat's because most brokers are closely networked with raphers to shoot advertising images, and they'll have
other brokers, in a business model that resembles the staff to produce valuable highlight videos for social
MacGuy halfpage AOPAPIlot ad.qxp 2/18/15 2:36 PM Page 1
real estate market. While some aircraft may be listed on media distribution."

It's a computer.
It still works.

| 89

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Flying Made Simple™



http://www.IFD540.com http://www.IFD540.com

AOPA Pilot Magazine - April 2015

Table of Contents for the Digital Edition of AOPA Pilot Magazine - April 2015

Contents
AOPA Pilot Magazine - April 2015 - Cover1
AOPA Pilot Magazine - April 2015 - Cover2
AOPA Pilot Magazine - April 2015 - Contents
AOPA Pilot Magazine - April 2015 - 2
AOPA Pilot Magazine - April 2015 - 3
AOPA Pilot Magazine - April 2015 - 4
AOPA Pilot Magazine - April 2015 - 5
AOPA Pilot Magazine - April 2015 - 6
AOPA Pilot Magazine - April 2015 - 7
AOPA Pilot Magazine - April 2015 - 8
AOPA Pilot Magazine - April 2015 - 9
AOPA Pilot Magazine - April 2015 - 10
AOPA Pilot Magazine - April 2015 - 11
AOPA Pilot Magazine - April 2015 - 12
AOPA Pilot Magazine - April 2015 - 13
AOPA Pilot Magazine - April 2015 - 14
AOPA Pilot Magazine - April 2015 - 15
AOPA Pilot Magazine - April 2015 - 16
AOPA Pilot Magazine - April 2015 - 17
AOPA Pilot Magazine - April 2015 - 18
AOPA Pilot Magazine - April 2015 - 19
AOPA Pilot Magazine - April 2015 - 20
AOPA Pilot Magazine - April 2015 - 21
AOPA Pilot Magazine - April 2015 - 22
AOPA Pilot Magazine - April 2015 - 23
AOPA Pilot Magazine - April 2015 - 24
AOPA Pilot Magazine - April 2015 - 25
AOPA Pilot Magazine - April 2015 - 26
AOPA Pilot Magazine - April 2015 - 27
AOPA Pilot Magazine - April 2015 - 28
AOPA Pilot Magazine - April 2015 - 29
AOPA Pilot Magazine - April 2015 - 30
AOPA Pilot Magazine - April 2015 - 31
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AOPA Pilot Magazine - April 2015 - 33
AOPA Pilot Magazine - April 2015 - 34
AOPA Pilot Magazine - April 2015 - 35
AOPA Pilot Magazine - April 2015 - 36
AOPA Pilot Magazine - April 2015 - 37
AOPA Pilot Magazine - April 2015 - 38
AOPA Pilot Magazine - April 2015 - 39
AOPA Pilot Magazine - April 2015 - 40
AOPA Pilot Magazine - April 2015 - 41
AOPA Pilot Magazine - April 2015 - 42
AOPA Pilot Magazine - April 2015 - 43
AOPA Pilot Magazine - April 2015 - 44
AOPA Pilot Magazine - April 2015 - 45
AOPA Pilot Magazine - April 2015 - 46
AOPA Pilot Magazine - April 2015 - 47
AOPA Pilot Magazine - April 2015 - 48
AOPA Pilot Magazine - April 2015 - I1
AOPA Pilot Magazine - April 2015 - I2
AOPA Pilot Magazine - April 2015 - I3
AOPA Pilot Magazine - April 2015 - I4
AOPA Pilot Magazine - April 2015 - 49
AOPA Pilot Magazine - April 2015 - 50
AOPA Pilot Magazine - April 2015 - 51
AOPA Pilot Magazine - April 2015 - 52
AOPA Pilot Magazine - April 2015 - 53
AOPA Pilot Magazine - April 2015 - 54
AOPA Pilot Magazine - April 2015 - 55
AOPA Pilot Magazine - April 2015 - 56
AOPA Pilot Magazine - April 2015 - 57
AOPA Pilot Magazine - April 2015 - 58
AOPA Pilot Magazine - April 2015 - 59
AOPA Pilot Magazine - April 2015 - 60
AOPA Pilot Magazine - April 2015 - 61
AOPA Pilot Magazine - April 2015 - 62
AOPA Pilot Magazine - April 2015 - 63
AOPA Pilot Magazine - April 2015 - 64
AOPA Pilot Magazine - April 2015 - 65
AOPA Pilot Magazine - April 2015 - 66
AOPA Pilot Magazine - April 2015 - 67
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AOPA Pilot Magazine - April 2015 - 69
AOPA Pilot Magazine - April 2015 - 70
AOPA Pilot Magazine - April 2015 - 71
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AOPA Pilot Magazine - April 2015 - 73
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AOPA Pilot Magazine - April 2015 - 79
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AOPA Pilot Magazine - April 2015 - 89
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AOPA Pilot Magazine - April 2015 - Cover3
AOPA Pilot Magazine - April 2015 - Cover4
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https://www.nxtbook.com/nxtbooks/aopa/pilot_202011
https://www.nxtbook.com/nxtbooks/aopa/pilot_202010
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https://www.nxtbook.com/nxtbooks/aopa/pilot_201912
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https://www.nxtbook.com/nxtbooks/aopa/pilot_201712
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https://www.nxtbook.com/nxtbooks/aopa/pilot_201709
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https://www.nxtbook.com/nxtbooks/aopa/pilot_201701
https://www.nxtbook.com/nxtbooks/aopa/pilot_201612
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