APMA News - May 2012 - (Page 48)

t the 2011 APMA Annual Scientific Meeting (The National), APMA launched a new non-CME breakfast presentation designed to help members tackle tough practice-related issues throughout their podiatric medical careers. In 2012, the non-CME breakfast symposium is a true master’s course, featuring experts in marketing, finance, and advocacy and allowing participants to select one of those topics and spend a full 90 minutes immersed in that subject matter. Part I, Master Your Practice Marketing, features Bret Ribotsky, DPM, who is in solo practice and the host of the “Meet the Masters” radio broadcast, as well as a leading authority on podiatric practice marketing. Dr. Ribotsky said he will assimilate his own experience and the advice of everyone who has been a guest on “Meet the Masters,” giving his audience a “CliffsNotes version” of what it takes to be successful in marketing, including social media, e-mail, direct mail, video, and more. He will offer simple but creative ideas to uncover existing resources. For example, if you treat another physician, why not ask him or her to send a letter (you would cover the costs) to his or her patients recommending you for their foothealth needs? “One of the things dramatically missing in podiatric medical education is business skills,” Dr. Ribotsky said. He promised to deliver those skills, along with a hearty dose of entertainment, in this brand-new session. Dr. Ri- A Master Your Practice at The National botsky will also tell attendees how to get a free mobile Web page so potential patients can access practice information via smartphones and other mobile devices. In Part II, Russell M. LaGreca, CFP, CRPS, of The JK Meek Group at Graystone Consulting, will help you Master Your Finances. LaGreca is back by popular demand from last year’s breakfast, where he covered issues including grappling with medical school debt, planning for retirement, and understanding spending patterns after retirement. He advised young practitioners to live within a budget similar to their residency spending to pay down loans as quickly as possible. Established practitioners should be taking a close look at retirement needs as early as possible, he said, understanding how much they will ultimately need for retirement and working backward to establish monthly contributions. Podiatrists considering retirement, LaGreca said, should be prepared to spend more heavily immediately after retirement and slow spending as they become less active. Part III will show you how to Master Your Influence, introducing you to APMA’s legislative advocacy leaders and sharing strategies for maximizing your relationships with legislators and policymakers. The session will illustrate how members’ relationships with their legislators have advanced the profession in the past (for example, past relationships opened the door for podiatrists to be included in Medicare as physicians). Attendees will get grassroots advocacy advice and have an opportunity to practice their lobbying skills in a role-playing exercise. Don’t miss the opportunity to interact with the masters and leave The National motivated and excited about your practice. Plan to attend the Master Your Practice Breakfast Symposium, Sunday, August 19, from 7:30 to 9 a.m. at The National in Washington, DC. Register today at www.apma.org/thenational; seats in each session are limited. n Breakfast Symposium (Non-CME): Master Your Practice Sponsored by a generous grant from Merz Pharmaceuticals, LLC 7:30–9:00 a.m. Part I: Master Your Practice Marketing Bret M. Ribotsky, DPM 7:30–9:00 a.m. Part II: Master Your Finances Russell M. LaGreca, CFP, CRPS, of The J.K. Meek Group at Graystone Consulting 7:30–9:00 a.m. Part III: Master Your Influence APMAPAC Lincoln Memorial: Medioimages/Photodisc/Thinkstock The Lincoln Memorial in Washington, DC. 48 APMA News May 2012 http://www.apma.org/thenational

Table of Contents for the Digital Edition of APMA News - May 2012

APMA News - May 2012
President’s Message
Contents
92nd House of Delegates: Advancing Education and the Profession
Special Section: APMA Educational Foundation
Being a Residency Director: What’s in it for You?
DPM versus MD: Letters to the Editor
JCRSB Update: May 2012
ACO Update: Are Commercial ACOs Getting a Leg Up on their Medicare Brethren?
APMA By the Decade: 1952–1961
Profiles in Progress: Medical Staff Leadership
2011 Podiatric Practice Survey: Determination of Income/Salary for Employed Professionals
Master Your Practice at the National
Annual Scientific Meeting Preliminary Program
Annual Scientific Meeting Registration Form
Annual Scientific Meeting Sponsors
Reimbursement
Federal Advocacy Forum
APMAPAC Chair Report
IT Consultant
Website Wisdom
Technofile
Small Business 101
Awards Nominations
APMA All Stars
In Short
Worthy of Note
Affiliates Corner
New Members
Death Notices
List of Affiliated Organizations
Insurance Advisor
APMAPAC Update
Development Update
Classified Advertising
Dates to Remember
Advertising Index
10 Questions
Your APMA

APMA News - May 2012