Inside APMA's Social Media A Look Back At Our Winter Social Media Campaign #CozyToezy Wearing the proper socks is important to foot health. This February, we enlightened the public about the importance of wearing proper socks with our winter social media campaign, #CozyToezy. We asked our Twitter and Facebook followers to take pictures of their fun, creative socks for a chance to win a pair of Seal-accepted Sockwell or Feetures socks. To complement the contest, we regularly posted facts about socks, focusing on why they are important for overall foot health. The goal was to help our social media followers understand which types of socks work best for their feet and the effects of improper socks. We also provided tips to help followers who may have already been affected by the use of improper socks. Cozy Toezy Campaign by the Numbers Twitter Nine retweets per day 31 likes per day * * Facebook Increased likes by 25 percent Increased post engagement by 13 percent * * Be sure to follow APMA on Facebook and Twitter, and watch for more social media campaigns and contests in the future. n For more information on APMA's social media campaigns, contact Public Relations Specialist Nora Younes at nryounes@apma.org. Left and above: #CozyToezy tweets. 68 APMA News May/June 2017