APMA News - March/April 2018 - 11

Student Recruitment

Begins at Home

Photo courtesy of Dennis R. Frisch, DPM.

C

areer awareness and student recruitment
have become hot-button issues for the profession of podiatry in recent years as applications to the nine colleges of podiatric
medicine have dipped below acceptable
levels. APMA, the American Association of Colleges of
Podiatric Medicine (AACPM), and the individual schools
have devoted critical additional resources to the effort to
overcome recruitment challenges since a student recruitment summit hosted by APMA in June 2016. APMA has
a communications plan in place for career awareness
and spends approximately $250,000 annually on the
initiative, primarily on advertising and social media
content targeted at prospective students. The association also devotes staff time to this effort within the
Communications department. Over the past two years,
APMA has placed a high priority on career awareness
and collaborating with AACPM, holding monthly meetings with AACPM to coordinate efforts. In addition, two
resolutions approved by the 2018 House of Delegates
at press time direct APMA to take even more action on
student recruitment and the growth of the profession
(watch for more in the May/June issue).
While the efforts and resources of professional associations and individual colleges are unquestionably
critical, most stakeholders agree that one tactic is
more effective than any other in recruiting qualified
students to the profession: direct contact between podiatrists and prospective students. Over and over, current students share stories about personal experiences
with a podiatrist that got them hooked on podiatry as
a career. Whether they were patients or family members, or just had an opportunity to shadow in a podiatrist's office, the firsthand contact with the profession
and its representatives sealed the deal.
APMA strongly encourages every member to get
involved in the effort to bring more-and more highly
qualified-students to podiatry. "I have prehealth stu-

dents in my office almost every week," said APMA President Dennis R. Frisch, DPM, pictured on the cover,
and at left with a student shadow in his Boca Raton,
FL, practice. He urges members to invite students to
shadow them, as well as to visit their undergraduate
schools, high schools, and children's schools. "Our success is dependent on every podiatrist getting involved
and bringing new students into the fold."
If you would like to get involved as a mentor to
prospective students, visit the AACPM DPM Mentors
Network website, www.dpmnetwork.org/membership/
become-a-mentor to sign up today. AACPM will match
podiatrists with local students interested in shadowing a podiatrist as they explore podiatry as a career.
AACPM also provides materials and presentations for
members engaged in student recruitment; contact
Mandy Nau at mnau@aacpm.org.

Students Take Up the Call
Current podiatric medical students are among the
most effective ambassadors for the profession; prospective students identify with them and want to know more
about their experiences and motivations. Recognizing
the important role current students play, APMA and the
nine colleges of podiatric medicine encourage students
to visit their undergraduate institutions to talk to prehealth students about podiatry. The colleges and APMA
created a matching grant to help reimburse students for
any expenses they incur in visiting their undergraduate
institutions. The grant is available to up to 10 students
at each of the colleges.
APMA News recently spoke with three students who
have taken the initiative to visit their alma maters to
learn more about their experience and advice for other students. Our panel of students included:
continued on page 12

President Dennis Frisch, DPM, has prehealth students in his Boca
Raton, FL, practice on a near-weekly basis to shadow him while he
works with patients and to learn more about the profession.
APMA News March/April 2018

11


http://www.dpmnetwork.org/membership/become-a-mentor http://www.dpmnetwork.org/membership/become-a-mentor

Table of Contents for the Digital Edition of APMA News - March/April 2018

Contents
APMA News - March/April 2018 - Cover1
APMA News - March/April 2018 - Cover2
APMA News - March/April 2018 - 3
APMA News - March/April 2018 - 4
APMA News - March/April 2018 - 5
APMA News - March/April 2018 - 6
APMA News - March/April 2018 - 7
APMA News - March/April 2018 - Contents
APMA News - March/April 2018 - 9
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APMA News - March/April 2018 - 11
APMA News - March/April 2018 - 12
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