APMA News - May/June 2018 - 14
The Importance of Social Media Adoption in Podiatry
continued from page 13
Of the 14 states with Twitter accounts, 11 had
links on their association homepage to that account,
with a 12th association placing that information on
the "Contact Us" page. Of additional social media
platforms listed on association homepages, Facebook
(n=12, 86 percent) was used the most. The majority of the
states that did not have Twitter accounts also did not have
any other social media platforms listed on their association
website, whether on the homepage or other pages (e.g.,
"Contact Us," "About Us"). Overall, this audit suggests that state
associations in our profession could increase their visibility on
social media.
In our research, we uncovered multiple examples of users attempting to create connections on social media even
when a state component organization did not have a Twitter
account. Users physically typed out the organization name
in their tweets because they were unable to tag the organization or use a hashtag specific to the organization. (See Figs.
1-2 on page 17.) Those same organizations may be trying to
@
connect to their key audiences, but are unsure exactly how
to do so, not making a full effort, or experiencing an overall
disconnect between platforms. Multiple examples arose in
our research:
One state website has an icon link for Twitter, but no
active Twitter account
One state without any social media platforms has a
blog on its website with only two posts, both from
May 2013
One state has an active Facebook account but no found
link on the state organization's official website
Some states with social media accounts did not feature links on their homepage or made the links difficult to find
A few state associations still lack an official website
*
*
*
*
*
These associations-and our profession, as a result-are
missing an opportunity to integrate and engage with their audiences. We encourage members involved at the state level to
work toward better and more extensive use of their overall web
presence, and social media in particular.
TABLE 1
Societies Identified with Twitter Accounts with Account Metrics
State
Username (@)
Months Active
Tweets
Following
Followers
California
CPMATweets
41
137
69
88
Florida
FPMAtweets
58
253
114
137
Idaho
idpodiatrists
13
11
10
16
Illinois
IPMA
110
371
796
983
Iowa
IowaPodiatry
72
72
30
164
Maine
Maine_Podiatry
12
0
1
3
Maryland
MarylandPo7dia
14
2
0
4
Massachusetts
masspodiatrists
62
194
129
60
Minnesota
MNpodiatrists
58
0
11
23
New Hampshire
NHPMA
21
44
35
22
New York
theNYSPMA
15
89
288
97
North Carolina
NCFAStweets
68
4
6
40
Pennsylvania
PPMAssoc
7
184
34
58
Texas
TPMAtweets
23
893
167
149
APMA
APMA
102
6024
809
38,200
14 APMA News May/June 2018
Table of Contents for the Digital Edition of APMA News - May/June 2018
Contents
APMA News - May/June 2018 - Cover1
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