APMA News - July/August 2018 - 18
"Today's Podiatrist" Spring Campaign
continued from page 16
APMA Gets Social
For the campaign, APMA refreshed its social media pages
campaign logos and information. Our press release was picked
up by 362 unique outlets and had more than 156.3 million imwith new banners and cover photos. We also created easy-to-unpressions as a result. Clearly, foot health was a timely topic for
derstand social media posts to educate patients on the value
members of the public.
of podiatrists.
In addition to distributing a
Once again, APMA saw a large
Overall, this campaign
press release, we also issued a
increase in Facebook fans on its
"listicle." A listicle is an article in
public Facebook page. In the
gained more impressions
a numbered format. The listicle,
month of April, the APMA Facethan the 2017 campaign did.
titled "3 Things to Know About
book page gained 2,765 followers.
Your Feet and Your Health" resultOverall, this campaign gained
Clearly, the topic resonated
ed in 1,030 media placements,
more impressions than the 2017
with APMA's audiences.
garnering a total readership of
campaign did. Clearly, the topic
79.5 million.
resonated with APMA's audiences.
APMA also placed an online advertisement via a service
Foot Health Awareness Month may have come to a close,
called Outbrain. Outbrain partners with major websites such as
but members can access the campaign materials year-round.
CNN, E! Online, ESPN, Fox News, USA Today, and others to
Visit www.apma.org/todayspodiatrist to download and use
place advertisements that link back to a given website. In our
the materials.
case, our advertisements linked to www.apma.org/todays
As always, let us know how you shared the campaign with
your community! Email Kevin Hess, PR Specialist, at klhess@
podiatrist. This Outbrain placement resulted in more than 7.3
apma.org.
n
million impressions and 22,312 clicks to the campaign website.
FOLLOW US . . .
@APMAmembers
@APMA Company
APMA's member-centric communities on Facebook and LinkedIn
are designed to keep you informed and connected on the go.
18 APMA News July/August 2018
http://www.apma.org/todayspodiatrist
http://www.apma.org/todayspodiatrist
http://www.apma.org/todayspodiatrist
Table of Contents for the Digital Edition of APMA News - July/August 2018
Contents
APMA News - July/August 2018 - Cover1
APMA News - July/August 2018 - Cover2
APMA News - July/August 2018 - 3
APMA News - July/August 2018 - 4
APMA News - July/August 2018 - 5
APMA News - July/August 2018 - 6
APMA News - July/August 2018 - 7
APMA News - July/August 2018 - Contents
APMA News - July/August 2018 - 9
APMA News - July/August 2018 - 10
APMA News - July/August 2018 - 11
APMA News - July/August 2018 - 12
APMA News - July/August 2018 - 13
APMA News - July/August 2018 - 14
APMA News - July/August 2018 - 15
APMA News - July/August 2018 - 16
APMA News - July/August 2018 - 17
APMA News - July/August 2018 - 18
APMA News - July/August 2018 - 19
APMA News - July/August 2018 - 20
APMA News - July/August 2018 - 21
APMA News - July/August 2018 - 22
APMA News - July/August 2018 - 23
APMA News - July/August 2018 - 24
APMA News - July/August 2018 - 25
APMA News - July/August 2018 - 26
APMA News - July/August 2018 - 27
APMA News - July/August 2018 - 28
APMA News - July/August 2018 - 29
APMA News - July/August 2018 - 30
APMA News - July/August 2018 - 31
APMA News - July/August 2018 - 32
APMA News - July/August 2018 - 33
APMA News - July/August 2018 - 34
APMA News - July/August 2018 - 35
APMA News - July/August 2018 - 36
APMA News - July/August 2018 - 37
APMA News - July/August 2018 - 38
APMA News - July/August 2018 - 39
APMA News - July/August 2018 - 40
APMA News - July/August 2018 - 41
APMA News - July/August 2018 - 42
APMA News - July/August 2018 - 43
APMA News - July/August 2018 - 44
APMA News - July/August 2018 - 45
APMA News - July/August 2018 - 46
APMA News - July/August 2018 - 47
APMA News - July/August 2018 - 48
APMA News - July/August 2018 - 49
APMA News - July/August 2018 - 50
APMA News - July/August 2018 - 51
APMA News - July/August 2018 - 52
APMA News - July/August 2018 - 53
APMA News - July/August 2018 - 54
APMA News - July/August 2018 - 55
APMA News - July/August 2018 - 56
APMA News - July/August 2018 - 57
APMA News - July/August 2018 - 58
APMA News - July/August 2018 - 59
APMA News - July/August 2018 - 60
APMA News - July/August 2018 - 61
APMA News - July/August 2018 - 62
APMA News - July/August 2018 - 63
APMA News - July/August 2018 - 64
APMA News - July/August 2018 - 65
APMA News - July/August 2018 - 66
APMA News - July/August 2018 - 67
APMA News - July/August 2018 - 68
APMA News - July/August 2018 - 69
APMA News - July/August 2018 - 70
APMA News - July/August 2018 - Cover3
APMA News - July/August 2018 - Cover4
APMA News - July/August 2018 - APMA1
APMA News - July/August 2018 - APMA2
APMA News - July/August 2018 - APMA3
APMA News - July/August 2018 - APMA4
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