ASHRAE Journal - May 2014 - 69
Technical FeaTure
Fea
(i.e., low hanging fruit). It has long been held that
people make decisions emotionally and justify them
rationally, which is absolutely true.2 At the same time,
our brains are "wired" to avoid loss.3 We are naturally
risk adverse creatures, which often times leads to poor
decision-making. Reflect for a moment on how many of
our clients have made a decision that produces only a
short-term gain and ignores long-term consequences.
bEQ provides consistent, reliable and accurate information upon which the client can make informed decisions
concerning a building's actual or potential energy use.
Clients still will make decisions emotionally. However,
through bEQ, we arm the rational part of the brain to
better control the emotional decision-making process.
It is not hard to understand bEQ's role in the emotional
decision-making process. The bEQ program produces
an easily understood label (Figure 2) based upon a consistent, accurate assessment of a building's actual or potential energy use. Better yet, the label uses a rating scale
(grade) familiar to everyone (A through F) that generates
a predictable emotional reaction. Think back, if you will,
to your reaction as a student at seeing a D-. This "loss"
perceived by the client is the catalyst that motivates the
client to improve. Clients are also motivated by social
causes and it is to their advantage to be viewed favorably
by both their clients and the general public.4
A good example of the behavior bEQ was intended to
inspire is exhibited by the fire station case study. The
bEQ process revealed several common measures that the
Sarasota Fire Department could easily implement, such
as general room temperature setbacks, improved use of
motion and occupancy sensors, and better scheduling/
interlocks of ventilation/exhaust systems, that would
result in significantly improved energy efficiency.
Another way in which the bEQ program improves a
client's decision making is that it better prepares our
clients for an uncertain future. For example, a number
of cities and states have either passed or are considering
building energy benchmarking and disclosure regulations. Additionally, several nations have been debating
the need for a carbon tax, energy subsidy repeals, or
a carbon tax coupled with a dividend program. Any of
the taxes, subsidy repeal, disclosure or benchmarking
regulations being deliberated worldwide would put a
www.info.hotims.com/49804-5
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ASHRAE JouRnAl
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ASHRAE Journal - May 2014
Table of Contents for the Digital Edition of ASHRAE Journal - May 2014
Contents
ASHRAE Journal - May 2014 - BB1
ASHRAE Journal - May 2014 - BB2
ASHRAE Journal - May 2014 - Cover1
ASHRAE Journal - May 2014 - Cover2
ASHRAE Journal - May 2014 - 1
ASHRAE Journal - May 2014 - 2
ASHRAE Journal - May 2014 - Contents
ASHRAE Journal - May 2014 - 4
ASHRAE Journal - May 2014 - 5
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ASHRAE Journal - May 2014 - Cover3
ASHRAE Journal - May 2014 - Cover4
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