Celebrating 100 years - 105

WORLD

Whereas the 1960s had seen change and
liberation as the course of the day, the
1970s brought cynicism. It was the decade of Watergate, Vietnam and a string
of Hollywood disaster movies. President
Richard M. Nixon was about to be impeached but wrote the Secretary of State
and said, "I hereby resign." No wonder the
University of Michigan's Survey Research
Center found "trust in government" low in
all parts of America.
People looked elsewhere for heroes-the
Soviet Union's tiny gymnast Olga Korbut,
Brazil's soccer phenomenon Pelé and Sweden's
tennis star Bjorn Borg. It was a time to tune
into television, not for the variety show, but
for the sitcom. The characters might be off
base, but we grew fond of them.
The 1970s was not the easiest time to raise

families and start businesses. It was loud
(heavy metal rock music). It was inflationary
(the Consumer Price Index was 12 percent

I think you'll
find a washout
of contractors.
Only the fittest
will survive.
in 1974, 13 percent in 1979). The bad economics pointed to a government at fault for
financing huge deficits. It was "the greatest

failure of American macroeconomic policy
in the postwar period," one professor said.

INDUSTRY

Industry consolidation was the topic of the
day. Talk of a merger of two associations-
one representing plastering contractors,
the other drywall contractors-had been
brewing since the 1960s. Some contractors
wanted nothing to do with it. They felt being specialized, not generalized, had value.
As they saw it, combining two associations
would create one big, bureaucratic beast.
But deep down, most drywall and plastering contractors felt a kinship-a sense of
alignment in their crafts. "We should be able
to stop ... some of the animosity between
contractors who are really moving toward
the same type of business," said Theodore
J. Vogle, president of the Gypsum Drywall

Foundation of the Wall and Ceiling Industry
In the 1970s, GDCI and iaWCC leaders saw the need to
provide unbiased information to the public and industry
to address concerns, such as energy shortages, workplace
injuries and building safety. In 1977, iaWCC/GDCI established
the Foundation of the Wall and Ceiling Industry. The
Foundation's research efforts led to the publication of many
invaluable technical documents. In time, the Foundation
set up a technical library and ran a scholarship program.
105


http://www.awci.org/foundation

Table of Contents for the Digital Edition of Celebrating 100 years

AWCI's 100th Anniversary Video
i. Table of Contents
ii. Forward
iii. Acknowledgements
Chapter 1. 1918-1919 : The Master Minds
Chapter 2. The 1920s: Choosing Sides
Chapter 3. The 1930s: Unity Prevails
Chapter4. The 1940s: Dormancy and Revival
Chapter 5. The 1950s: Plaster vs. Drywall
Chapter 6. The 1960s: Other Lines of Endeavor
Chapter 7. The 1970s: Consolidation
Chapter 8. The 1980s: The Growth Years
Chapter 9. The 1990s: Money
Chapter 10. The 2000s: Exceptional Times
Chapter 11. The 2010s: We the Industry
Chapter 12. The Future
Chapter 13. The Sponsors
Appendix 1. AWCI’s Presidents
Appendix 2. AWCI Awards (the E.F. Venzie Award and the Pinnacle Award)
Appendix 3. Lifetime Members
Appendix 4. Longtime AWCI Members
Appendix 5. AWCI Board of Directors
Appendix 6. The Organization Behind the Leadership
Celebrating 100 years - AWCI's 100th Anniversary Video
Celebrating 100 years - Cover1
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Celebrating 100 years - i. Table of Contents
Celebrating 100 years - ii. Forward
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Celebrating 100 years - iii. Acknowledgements
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Celebrating 100 years - Chapter 1. 1918-1919 : The Master Minds
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Celebrating 100 years - Chapter 2. The 1920s: Choosing Sides
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Celebrating 100 years - Chapter 3. The 1930s: Unity Prevails
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Celebrating 100 years - Chapter4. The 1940s: Dormancy and Revival
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Celebrating 100 years - Chapter 5. The 1950s: Plaster vs. Drywall
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Celebrating 100 years - Chapter 6. The 1960s: Other Lines of Endeavor
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Celebrating 100 years - Chapter 7. The 1970s: Consolidation
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Celebrating 100 years - Chapter 8. The 1980s: The Growth Years
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Celebrating 100 years - Chapter 9. The 1990s: Money
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Celebrating 100 years - Chapter 10. The 2000s: Exceptional Times
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Celebrating 100 years - Chapter 11. The 2010s: We the Industry
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Celebrating 100 years - Chapter 12. The Future
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Celebrating 100 years - Chapter 13. The Sponsors
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Celebrating 100 years - Appendix 1. AWCI’s Presidents
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Celebrating 100 years - Appendix 2. AWCI Awards (the E.F. Venzie Award and the Pinnacle Award)
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Celebrating 100 years - Appendix 3. Lifetime Members
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Celebrating 100 years - Appendix 4. Longtime AWCI Members
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Celebrating 100 years - Appendix 5. AWCI Board of Directors
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Celebrating 100 years - Appendix 6. The Organization Behind the Leadership
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