Celebrating 100 years - 108

had become a project staple. So had metal
studs, self-drilling screws, plasters with
lightweight aggregate additives, mechanical
pumps, spray guns, fireproofing, suspended
ceiling grid and acoustical ceiling tile. The
progressive distributor had to diversify and
carry these product categories.
By investing in more warehouses, equipment and inventories, 1970's distributors
boosted contractors' bottom lines. True,
contractors could stock their own materials,
turn their piles four times a year and pay 7
percent annually to carry them, Construction
Dimensions reported. But broadly assorted,
volume distributors did better-turning inventory 12 times a year and paying 2 percent
a year to maintain their stock.
A flatbed truck hauling bag goods could
no longer keep up. The industry's distributors
had to become building materials suppliers.

AWCI: ACTION

On July 31, 1969, Elvis Presley made his first
public stage appearance after a hiatus of eight
years. He performed at the International

The fact that iaWCC is
not in full possession of
its magazine is a matter
for great concern.
Hotel-Las Vegas's new mega resort.
Elvis wore a black tunic and bell bottoms
and pranced across the stage, shaking and

Technical Symposiums
iaWCC produced various technical symposiums in the early
1970s, including Performance of Portland Cement Plastering
(1970), Sprayed Fireproofing (1971), Exterior Curtain Walls (1971)
and Cavity Shaft Walls (1971). Sprayed Fireproofing-developed
by James L. Whittaker of San Francisco's Subcommittee No. 7
of the iaWCC Technical Committee-was the industry's first-ever
on that topic and timely. Contractors expected to perform more
than $20 million of sprayed fireproofing work in 1971 alone.
108

gyrating to the delight of about 2,000 fans.
The 30-piece orchestra, five-man combo
and chorus of seven made it a resounding
experience.
Three months later, on Oct. 31, 1969,
a new "production" began at the same
hotel. The iaWCC's Continuing Study
Council gathered to study the association's
problems. William A. Duguid Jr. of Chicago
led the meeting. Duguid had pushed for
long-range planning back in 1963, and
now he was in charge of it. With Duguid
were six members of the Continuing Study
Council and iaWCC Managing Director
Joe M. Baker Jr. Duguid wanted to roll up
small problems right away so he could start
a long-range plan.
The fist point of discussion-two council
members' expired terms-drew no action.
Next, an invitation to meet with GATX



Table of Contents for the Digital Edition of Celebrating 100 years

AWCI's 100th Anniversary Video
i. Table of Contents
ii. Forward
iii. Acknowledgements
Chapter 1. 1918-1919 : The Master Minds
Chapter 2. The 1920s: Choosing Sides
Chapter 3. The 1930s: Unity Prevails
Chapter4. The 1940s: Dormancy and Revival
Chapter 5. The 1950s: Plaster vs. Drywall
Chapter 6. The 1960s: Other Lines of Endeavor
Chapter 7. The 1970s: Consolidation
Chapter 8. The 1980s: The Growth Years
Chapter 9. The 1990s: Money
Chapter 10. The 2000s: Exceptional Times
Chapter 11. The 2010s: We the Industry
Chapter 12. The Future
Chapter 13. The Sponsors
Appendix 1. AWCI’s Presidents
Appendix 2. AWCI Awards (the E.F. Venzie Award and the Pinnacle Award)
Appendix 3. Lifetime Members
Appendix 4. Longtime AWCI Members
Appendix 5. AWCI Board of Directors
Appendix 6. The Organization Behind the Leadership
Celebrating 100 years - AWCI's 100th Anniversary Video
Celebrating 100 years - Cover1
Celebrating 100 years - Cover2
Celebrating 100 years - 1
Celebrating 100 years - 2
Celebrating 100 years - 3
Celebrating 100 years - 4
Celebrating 100 years - 5
Celebrating 100 years - 6
Celebrating 100 years - i. Table of Contents
Celebrating 100 years - ii. Forward
Celebrating 100 years - 9
Celebrating 100 years - 10
Celebrating 100 years - iii. Acknowledgements
Celebrating 100 years - 12
Celebrating 100 years - Chapter 1. 1918-1919 : The Master Minds
Celebrating 100 years - 14
Celebrating 100 years - 15
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Celebrating 100 years - Chapter 2. The 1920s: Choosing Sides
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Celebrating 100 years - Chapter 3. The 1930s: Unity Prevails
Celebrating 100 years - 44
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Celebrating 100 years - Chapter4. The 1940s: Dormancy and Revival
Celebrating 100 years - 56
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Celebrating 100 years - Chapter 5. The 1950s: Plaster vs. Drywall
Celebrating 100 years - 70
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Celebrating 100 years - Chapter 6. The 1960s: Other Lines of Endeavor
Celebrating 100 years - 86
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Celebrating 100 years - Chapter 7. The 1970s: Consolidation
Celebrating 100 years - 104
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Celebrating 100 years - Chapter 8. The 1980s: The Growth Years
Celebrating 100 years - 122
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Celebrating 100 years - 125
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Celebrating 100 years - Chapter 9. The 1990s: Money
Celebrating 100 years - 136
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Celebrating 100 years - Chapter 10. The 2000s: Exceptional Times
Celebrating 100 years - 154
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Celebrating 100 years - Chapter 11. The 2010s: We the Industry
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Celebrating 100 years - Chapter 12. The Future
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Celebrating 100 years - Chapter 13. The Sponsors
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Celebrating 100 years - Appendix 1. AWCI’s Presidents
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Celebrating 100 years - Appendix 2. AWCI Awards (the E.F. Venzie Award and the Pinnacle Award)
Celebrating 100 years - 246
Celebrating 100 years - 247
Celebrating 100 years - Appendix 3. Lifetime Members
Celebrating 100 years - 249
Celebrating 100 years - Appendix 4. Longtime AWCI Members
Celebrating 100 years - 251
Celebrating 100 years - Appendix 5. AWCI Board of Directors
Celebrating 100 years - 253
Celebrating 100 years - Appendix 6. The Organization Behind the Leadership
Celebrating 100 years - 255
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Celebrating 100 years - Cover3
Celebrating 100 years - Cover4
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