Celebrating 100 years - 111

The People Who Brought You EIFS
Francesco "Frank" P . Morsilli, a brick salesman
and former Navy officer, went to Europe in the
1960s in search of new products . In Switzerland,
he met Edwin Horbach, an inventor working
with polystyrene as an exterior insulant .
Horbach had a water-barrier product that was
flexible and didn't crack .
The two men shook hands, giving Morsilli
the license to bring Horbach's invention to the
United States . That handshake, Construction
Dimensions says, changed the Western
Hemisphere and the Pacific Rim forever .
Exterior insulation and finish systems arrived
in the United States in 1969 . Morsilli founded
Dryvit Systems Inc . on Oct . 1 that year . Initially,
Morsilli operated out of his parents' garage in
North Providence, R .I .
"[Dryvit] was perceived as new and risky,"
Morsilli said . "A lot of people in the construction
industry had to adapt ."
The arrival of EIFS was well timed . The 1973
OPEC oil embargo of the United States led to
the 1973-1974 energy crisis . People wanted
to cut their energy bills, and EIFS had high
insulation capacity . Contractors jumped into
the new, fast-growing market .
"We have married the drywall technology
to the plastering technology," said Morsilli .
"Almost any good contractor can open up his
opportunities ."
Dryvit gained rapid acceptance . Other
manufacturers developed EIFS, including
Senergy (now BASF Wall Systems) and Sto
Corp ., and later Master Wall, Parex and others . In
fact, Sto Corp . first introduced EIFS to the world,
it's website says, in 1963 . Sto's cladding created

an unbroken layer of insulation on the exterior
of the building and integrates an acrylic-based
resin coating . Sto expanded to the United States
in 1979, its website says, with the founding of
Sto Energy Conservation in Rutland, Vt .
Direct-applied exterior finish systems
broadened the market by competing not with
EIFS, but with wood and vinyl siding . The
sheathing boards included Atlas's R-Board,
Celotex's Quick-R, Georgia-Pacific's Dens-Glass
Gold and a variety of cement board products .
AWCI had an important hand in EIFS
development . In 1981, Joe M . Baker Jr .,
AWCI executive vice president, and some
EIFS manufacturers established the Exterior
Insulation Manufacturers Association (EIFS
Industry Members Association today) .
By 1989, EIFS had been used in more than
80,000 projects and on 300 million square feet
of exterior walls . It was a $1 billion market in
1989, Construction Dimensions says . AWCI's
Technical Committee developed an EIFS preapprenticeship training program in 1989, which
was piloted in vocational schools the following
year .
Morsilli and Dryvit Systems became AWCI
Lifetime Members . In 1987, Morsilli received
the Pinnacle Award, AWCI's most prestigious
and elite honor .
"Frank [Morsilli] did a lot for the industry and
AWCI," says Mike Boyd of Boyd Consulting
Group, Rowlett, Texas . "Dryvit sponsored the
[AWCI] awards breakfast for years and was
the chief architect of the Pinnacle Award video
presentation ."

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Table of Contents for the Digital Edition of Celebrating 100 years

AWCI's 100th Anniversary Video
i. Table of Contents
ii. Forward
iii. Acknowledgements
Chapter 1. 1918-1919 : The Master Minds
Chapter 2. The 1920s: Choosing Sides
Chapter 3. The 1930s: Unity Prevails
Chapter4. The 1940s: Dormancy and Revival
Chapter 5. The 1950s: Plaster vs. Drywall
Chapter 6. The 1960s: Other Lines of Endeavor
Chapter 7. The 1970s: Consolidation
Chapter 8. The 1980s: The Growth Years
Chapter 9. The 1990s: Money
Chapter 10. The 2000s: Exceptional Times
Chapter 11. The 2010s: We the Industry
Chapter 12. The Future
Chapter 13. The Sponsors
Appendix 1. AWCI’s Presidents
Appendix 2. AWCI Awards (the E.F. Venzie Award and the Pinnacle Award)
Appendix 3. Lifetime Members
Appendix 4. Longtime AWCI Members
Appendix 5. AWCI Board of Directors
Appendix 6. The Organization Behind the Leadership
Celebrating 100 years - AWCI's 100th Anniversary Video
Celebrating 100 years - Cover1
Celebrating 100 years - Cover2
Celebrating 100 years - 1
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Celebrating 100 years - i. Table of Contents
Celebrating 100 years - ii. Forward
Celebrating 100 years - 9
Celebrating 100 years - 10
Celebrating 100 years - iii. Acknowledgements
Celebrating 100 years - 12
Celebrating 100 years - Chapter 1. 1918-1919 : The Master Minds
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Celebrating 100 years - Chapter 2. The 1920s: Choosing Sides
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Celebrating 100 years - Chapter 3. The 1930s: Unity Prevails
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Celebrating 100 years - Chapter4. The 1940s: Dormancy and Revival
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Celebrating 100 years - Chapter 5. The 1950s: Plaster vs. Drywall
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Celebrating 100 years - Chapter 6. The 1960s: Other Lines of Endeavor
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Celebrating 100 years - Chapter 7. The 1970s: Consolidation
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Celebrating 100 years - Chapter 8. The 1980s: The Growth Years
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Celebrating 100 years - Chapter 9. The 1990s: Money
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Celebrating 100 years - Chapter 10. The 2000s: Exceptional Times
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Celebrating 100 years - Chapter 11. The 2010s: We the Industry
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Celebrating 100 years - Chapter 12. The Future
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Celebrating 100 years - Chapter 13. The Sponsors
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Celebrating 100 years - Appendix 1. AWCI’s Presidents
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Celebrating 100 years - Appendix 2. AWCI Awards (the E.F. Venzie Award and the Pinnacle Award)
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Celebrating 100 years - Appendix 3. Lifetime Members
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Celebrating 100 years - Appendix 4. Longtime AWCI Members
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Celebrating 100 years - Appendix 5. AWCI Board of Directors
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Celebrating 100 years - Appendix 6. The Organization Behind the Leadership
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Celebrating 100 years - Cover3
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