Celebrating 100 years - 118

worked nearly three decades as editor and
publisher of the association's official magazines, Plastering Industries and Walls &
Ceilings. Clay passed away on May 17, 1974,
according to Washington State archives.
In 1975, iaWCC awarded Clay the E.F.
Venzie Award posthumously. His widow,
Margaret Clay, accepted the award on his
behalf at the convention in Honolulu. She
thanked iaWCC members for their support
in creating a college scholarship fund in
Clay's name.
Visionaries.
Frank J. Krafft and Gerold B. Reed Jr.
Frank J. Krafft of Krafft-Murphy Company,
Alexandria, Va., and Gerold B. Reed Jr. of
Eastern Dry-Wall Associates Inc., Lowell,
Mass., were "the two men considered most
responsible for the successful consolidation
of iaWCC and GDCI," says Construction
Dimensions.
Krafft was iaWCC president from 1973 to
1974. In 1975, at the annual convention in

Honolulu, he was given a standing ovation
for his consolidation efforts. Reed served
as GDCI president from 1968 to 1969. At
the same Honolulu convention, Reed was

We deliberately
started small and
kept impeccable
job cost records on
every operation.
given special recognition for his role in the
iaWCC and GDCI merger. Both Krafft
and Reed tried to bring the two groups
together early. They didn't let initial failures
to consolidate discourage them, but kept
pressing forward.
Vito J. Arsena. Vito J. Arsena, president

One More Name Change: AWCI
On July 1, 1979, iaWCC/GDCI became the Association of the Wall
and Ceiling Industries-International. The new name-the result
of a 1976 agreement-represented the final step of consolidating
all craft and construction disciplines into one organization. "The
past of proud factions has gone," said Joe M. Baker Jr., AWCI
executive vice president. "We are finally and truly an industry."
118

of Acme-Arsena Company Inc., Cleveland,
was iaWCC/GDCI president from 1976 to
1977. Arsena began plastering in 1947 at
age 17. Three years later, he was running
the family's lathing and plastering business.
A lover of hunting, snowmobiling and piloting aircraft, Arsena was deliberate and
unafraid to face challenge. He began diversifying his company's services in the early
1950s. "We deliberately started small and
kept impeccable job cost records on every
operation," Arsena says.
He told Construction Dimensions in
1975 that change in the industry was just
beginning. "There is a whole new concept
of contracting being formed, and it's in its
infancy-package bidding, total concept
bidding, performance specs, a complete
interior-exterior combined into one related
area," he said. The key to success, Arsena



Table of Contents for the Digital Edition of Celebrating 100 years

AWCI's 100th Anniversary Video
i. Table of Contents
ii. Forward
iii. Acknowledgements
Chapter 1. 1918-1919 : The Master Minds
Chapter 2. The 1920s: Choosing Sides
Chapter 3. The 1930s: Unity Prevails
Chapter4. The 1940s: Dormancy and Revival
Chapter 5. The 1950s: Plaster vs. Drywall
Chapter 6. The 1960s: Other Lines of Endeavor
Chapter 7. The 1970s: Consolidation
Chapter 8. The 1980s: The Growth Years
Chapter 9. The 1990s: Money
Chapter 10. The 2000s: Exceptional Times
Chapter 11. The 2010s: We the Industry
Chapter 12. The Future
Chapter 13. The Sponsors
Appendix 1. AWCI’s Presidents
Appendix 2. AWCI Awards (the E.F. Venzie Award and the Pinnacle Award)
Appendix 3. Lifetime Members
Appendix 4. Longtime AWCI Members
Appendix 5. AWCI Board of Directors
Appendix 6. The Organization Behind the Leadership
Celebrating 100 years - AWCI's 100th Anniversary Video
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Celebrating 100 years - 1
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Celebrating 100 years - i. Table of Contents
Celebrating 100 years - ii. Forward
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Celebrating 100 years - 10
Celebrating 100 years - iii. Acknowledgements
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Celebrating 100 years - Chapter 1. 1918-1919 : The Master Minds
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Celebrating 100 years - Chapter 2. The 1920s: Choosing Sides
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Celebrating 100 years - Chapter 3. The 1930s: Unity Prevails
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Celebrating 100 years - Chapter4. The 1940s: Dormancy and Revival
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Celebrating 100 years - Chapter 5. The 1950s: Plaster vs. Drywall
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Celebrating 100 years - Chapter 6. The 1960s: Other Lines of Endeavor
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Celebrating 100 years - Chapter 7. The 1970s: Consolidation
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Celebrating 100 years - Chapter 8. The 1980s: The Growth Years
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Celebrating 100 years - Chapter 9. The 1990s: Money
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Celebrating 100 years - Chapter 10. The 2000s: Exceptional Times
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Celebrating 100 years - Chapter 11. The 2010s: We the Industry
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Celebrating 100 years - Chapter 12. The Future
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Celebrating 100 years - Chapter 13. The Sponsors
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Celebrating 100 years - Appendix 1. AWCI’s Presidents
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Celebrating 100 years - Appendix 2. AWCI Awards (the E.F. Venzie Award and the Pinnacle Award)
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Celebrating 100 years - Appendix 3. Lifetime Members
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Celebrating 100 years - Appendix 4. Longtime AWCI Members
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Celebrating 100 years - Appendix 5. AWCI Board of Directors
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Celebrating 100 years - Appendix 6. The Organization Behind the Leadership
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