Celebrating 100 years - 150

Left to Right
Robert Geyer of Ft.
Lauderdale, Fla., was
AWCI president, 19992000-the association's
first non-contractor
to hold the office.
Construction
Dimensions Circulation
November each year

1970s, 1980s, 1990s and 2000s, representing
the Great Lakes Conference (later the MidCentral Conference) and as a contractor at
large. Feldner was a pro-union contractor
who continues to negotiate contracts for
Chicago union plasterers, carpenters and
the tapers and painters. He served on
the technical committee and the ASTM
Subcommittee in the 1970s.
"Just as diamonds are known by their
color, cut, clarity and carat weight, AWCI
is known by its own four Cs-character,
courage, conviction and conscientiousness,"
Feldner said during his general session
speech at the 1992 convention. "They are the
qualities that allow us to reflect on a proud
past and to prepare for a prosperous future."
150

Feldner won several AWCI Outstanding
Regional Chairman Awards. He received
the Pinnacle Award in 1983.
Brenton C. Stone. Brenton C. Stone joined
AWCI in 1990 as advertising manager of
Construction Dimensions and immediately
reinvigorated relationships with manufacturer members. Along with relaunching
the magazine's media planner and updating promotional campaigns, he launched
several new marketing vehicles including
AWCI's Member Products Catalog and
the Product and Literature Showcases. The
efforts quickly bore fruit with single issue
sales records being set nearly every year. By
the end of the decade, annual advertising
revenue had increased 400 percent. Today,

Stone is associate publisher of AWCI's
Construction Dimensions and AWCI's
senior director.
Laura M. Porinchak. Laura M. Porinchak
joined AWCI in June 1993 as editor of
Construction Dimensions. In her first year,
Porinchak added a new magazine department called "Construction Trends," which
quickly became among the most popular with
readers, brought the New Products section
to the front of the magazine and redesigned
the magazine to distinguish departments
from feature stories. She also brought the
magazine's production into the electronic
age. In 1993, Porinchak and Stone proposed
a heavier magazine cover stock and nearly
doubled the magazine's circulation during



Table of Contents for the Digital Edition of Celebrating 100 years

AWCI's 100th Anniversary Video
i. Table of Contents
ii. Forward
iii. Acknowledgements
Chapter 1. 1918-1919 : The Master Minds
Chapter 2. The 1920s: Choosing Sides
Chapter 3. The 1930s: Unity Prevails
Chapter4. The 1940s: Dormancy and Revival
Chapter 5. The 1950s: Plaster vs. Drywall
Chapter 6. The 1960s: Other Lines of Endeavor
Chapter 7. The 1970s: Consolidation
Chapter 8. The 1980s: The Growth Years
Chapter 9. The 1990s: Money
Chapter 10. The 2000s: Exceptional Times
Chapter 11. The 2010s: We the Industry
Chapter 12. The Future
Chapter 13. The Sponsors
Appendix 1. AWCI’s Presidents
Appendix 2. AWCI Awards (the E.F. Venzie Award and the Pinnacle Award)
Appendix 3. Lifetime Members
Appendix 4. Longtime AWCI Members
Appendix 5. AWCI Board of Directors
Appendix 6. The Organization Behind the Leadership
Celebrating 100 years - AWCI's 100th Anniversary Video
Celebrating 100 years - Cover1
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Celebrating 100 years - 1
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Celebrating 100 years - i. Table of Contents
Celebrating 100 years - ii. Forward
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Celebrating 100 years - iii. Acknowledgements
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Celebrating 100 years - Chapter 1. 1918-1919 : The Master Minds
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Celebrating 100 years - Chapter 2. The 1920s: Choosing Sides
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Celebrating 100 years - Chapter 3. The 1930s: Unity Prevails
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Celebrating 100 years - Chapter4. The 1940s: Dormancy and Revival
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Celebrating 100 years - Chapter 5. The 1950s: Plaster vs. Drywall
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Celebrating 100 years - Chapter 6. The 1960s: Other Lines of Endeavor
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Celebrating 100 years - Chapter 7. The 1970s: Consolidation
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Celebrating 100 years - Chapter 8. The 1980s: The Growth Years
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Celebrating 100 years - Chapter 9. The 1990s: Money
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Celebrating 100 years - Chapter 10. The 2000s: Exceptional Times
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Celebrating 100 years - Chapter 11. The 2010s: We the Industry
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Celebrating 100 years - Chapter 12. The Future
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Celebrating 100 years - Chapter 13. The Sponsors
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Celebrating 100 years - Appendix 1. AWCI’s Presidents
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Celebrating 100 years - Appendix 2. AWCI Awards (the E.F. Venzie Award and the Pinnacle Award)
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Celebrating 100 years - Appendix 3. Lifetime Members
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Celebrating 100 years - Appendix 4. Longtime AWCI Members
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Celebrating 100 years - Appendix 5. AWCI Board of Directors
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Celebrating 100 years - Appendix 6. The Organization Behind the Leadership
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