Celebrating 100 years - 166

1995, Heering said. Twelve years later,
AWCI's assets had ballooned to $9.4 million.
The feeling of pride was strong among
members. Their numbers had jumped from 800
members in 1995 to 2,200 members in 2007.
And, Etkin said the membership retention
percentages were "very high by national trade
association standards," an AWCI report states.
So, it was with good reason that Keller,
now AWCI's president, declared in AWCI's
Construction Dimensions in August 2008,
that "AWCI is flourishing." Keller and the
executive committee had just returned from
their June 2008 meeting in Niagara Falls.
"[AWCI] is in great shape financially," said
Keller in AWCI's Construction Dimensions.
"And our programs, such as Steel-Doing It
Right and EIFS-Doing It Right continue
to ... lend credence to the advantages of belonging to this association."
Recessions are never well-timed. The
Great Recession was in full swing in 2009,
and business was expected to decline. Etkin
forecast a 10 percent drop in members and
a 30 percent drop in exposition booth sales.
"Overall convention sponsorship is down,"
noted AWCI's March 2009 Management
Report on Operations. "Very few of the
previous year's sponsors chose to renew this
year, and the challenge has been to identify
and secure new sponsorships."
However, AWCI was ready to weather this
storm. In January, Treasurer C. Brent Allen
told the board of directors not to worry. "The
166

Michael Weber of
Bohemia, N.Y., served
as AWCI president,
2009-2010. Weber was
an instrumental force
in growing the Union
Contractor Council and
was an ardent supporter
of AWCI with AWCI's
New York chapter, the
Association of WallCeiling & Carpentry
Industries of New York.

association's asset base would be down," Allen
said, "but not as bad as the rest of the market."

AWCI: PEOPLE

While we could select many people to feature
for their tireless work on behalf of AWCI,
here are a few worth mentioning.
Mikel Poellinger. Mikel "Mike" Poellinger,
president of Poellinger Inc. in La Crosse, Wis.,
served as AWCI president from 2000 to 2001.
Poellinger is a family man, businessman, politician, volunteer firefighter, medical examiner
and mayor. "[People] always think because we
have a big house, and he's the mayor, that he
gets paid a lot to be the mayor," Poellinger's
youngest son told AWCI's Construction
Dimensions. "No, he just works a lot."
Some of Poellinger's most notable work
was with AWCI's EIFS Curriculum &
Examination Committee, which developed
the EIFS-Doing It Right program, and
serving on the board of the AWCI Insurance
Company, Ltd. "I learned from my father ...
to always do the best possible job, whether
the project is a patch or a palace," Poellinger
told AWCI's Construction Dimensions.
Poellinger won AWCI's Pinnacle Award
in 2015.
Anne G. Daly. Anne Gibson Daly, cofounder and general manager of P.J. Daly
Contracting Ltd., Hamilton, Ontario, took
over the family business when her husband,

Patrick, died in 1985. Daly was innovative,
seeing early with her husband the value of
running multiple lines of trade: drywall, metal
framing and acoustical suspended ceilings.
Her company's project work included the
Hamilton General Hospital, the Pantages
Theatre, T.D. Tower #5, and Terminal 3 at
Pearson International Airport.
Daly served on numerous AWCI committees.
She was the 1994 winner of AWCI's Unsung
Hero Award and winner of the Pinnacle Award
in 2000, the first woman and first Canadian to
receive that honor. Daly passed away in 2002.
Lawrence J. Cooley. Lawrence J. Cooley of
Huntington, N.Y., served as AWCI president,
2001-2002. His term as president included

"Immigration
and Construction"

In July 2007,
FWCI released
"Immigration and
Construction ." The
paper explained
what contractors
could do to keep
hard-working
immigrants on
their job sites .



Table of Contents for the Digital Edition of Celebrating 100 years

AWCI's 100th Anniversary Video
i. Table of Contents
ii. Forward
iii. Acknowledgements
Chapter 1. 1918-1919 : The Master Minds
Chapter 2. The 1920s: Choosing Sides
Chapter 3. The 1930s: Unity Prevails
Chapter4. The 1940s: Dormancy and Revival
Chapter 5. The 1950s: Plaster vs. Drywall
Chapter 6. The 1960s: Other Lines of Endeavor
Chapter 7. The 1970s: Consolidation
Chapter 8. The 1980s: The Growth Years
Chapter 9. The 1990s: Money
Chapter 10. The 2000s: Exceptional Times
Chapter 11. The 2010s: We the Industry
Chapter 12. The Future
Chapter 13. The Sponsors
Appendix 1. AWCI’s Presidents
Appendix 2. AWCI Awards (the E.F. Venzie Award and the Pinnacle Award)
Appendix 3. Lifetime Members
Appendix 4. Longtime AWCI Members
Appendix 5. AWCI Board of Directors
Appendix 6. The Organization Behind the Leadership
Celebrating 100 years - AWCI's 100th Anniversary Video
Celebrating 100 years - Cover1
Celebrating 100 years - Cover2
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Celebrating 100 years - i. Table of Contents
Celebrating 100 years - ii. Forward
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Celebrating 100 years - 10
Celebrating 100 years - iii. Acknowledgements
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Celebrating 100 years - Chapter 1. 1918-1919 : The Master Minds
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Celebrating 100 years - Chapter 2. The 1920s: Choosing Sides
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Celebrating 100 years - Chapter 3. The 1930s: Unity Prevails
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Celebrating 100 years - Chapter4. The 1940s: Dormancy and Revival
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Celebrating 100 years - Chapter 5. The 1950s: Plaster vs. Drywall
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Celebrating 100 years - Chapter 6. The 1960s: Other Lines of Endeavor
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Celebrating 100 years - Chapter 7. The 1970s: Consolidation
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Celebrating 100 years - Chapter 8. The 1980s: The Growth Years
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Celebrating 100 years - Chapter 9. The 1990s: Money
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Celebrating 100 years - Chapter 10. The 2000s: Exceptional Times
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Celebrating 100 years - Chapter 11. The 2010s: We the Industry
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Celebrating 100 years - Chapter 12. The Future
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Celebrating 100 years - Chapter 13. The Sponsors
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Celebrating 100 years - Appendix 1. AWCI’s Presidents
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Celebrating 100 years - Appendix 2. AWCI Awards (the E.F. Venzie Award and the Pinnacle Award)
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Celebrating 100 years - Appendix 3. Lifetime Members
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Celebrating 100 years - Appendix 4. Longtime AWCI Members
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Celebrating 100 years - Appendix 5. AWCI Board of Directors
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Celebrating 100 years - Appendix 6. The Organization Behind the Leadership
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