Celebrating 100 years - 182

to focus on it."
Branding and expanding. AWCI underwent
its first BPA brand audit in 2014. The audit
verified audience data and demographics for
the association's magazine and its website,
awci.org. The audit showed awci.org to be
highly popular. "AWCI's online engagement surpasses that of [the other industry
magazine] by no less than 69 percent," an

Construction Dimensions continued market
share growth. In 2001, the magazine had
48 percent of industry estimated paid ad
pages. In 2016, that share of market had
grown to 60 percent.
By optimizing its media channels and
branding its educational programs, AWCI
has become the industry leader in publishing, technical services and education for the
wall and ceiling industry.

Mike Taylor of Nashville,
Tenn., was AWCI
president, 2016-2017.

By optimizing its media channels and branding
its educational programs, AWCI has become the
industry leader in publishing, technical services
and education for the wall and ceiling industry.

AWCI report stated. Compared to the competition, awci.org had 95 percent more page
impressions, 69 percent more user sessions,
70 percent more unique visitors.
A 2016 audience survey confirmed "the
market strength of AWCI's Construction
Dimensions as well as [its] users' purchasing
power," another AWCI report said. The information helped AWCI optimize its media
planning programs for 2017, aiding AWCI's
182

Since 2002, AWCI has produced 17
comprehensive research papers through
the Foundation Research Series. "Mold:
Cause, Effect and Response (2002), "Using
Labor Brokers: The Legal Issues" (2004)
and "Navigating Uncharted Waters:
Understanding the Energy Codes and How
They Impact the Role of the Contractor"
(2012) are just a few titles. These technical
reports have united the industry on important

Ed Sellers of Cleveland
is AWCI's current
president, 2017-2018.


http://www.awci.org http://www.awci.org http://www.awci.org

Table of Contents for the Digital Edition of Celebrating 100 years

AWCI's 100th Anniversary Video
i. Table of Contents
ii. Forward
iii. Acknowledgements
Chapter 1. 1918-1919 : The Master Minds
Chapter 2. The 1920s: Choosing Sides
Chapter 3. The 1930s: Unity Prevails
Chapter4. The 1940s: Dormancy and Revival
Chapter 5. The 1950s: Plaster vs. Drywall
Chapter 6. The 1960s: Other Lines of Endeavor
Chapter 7. The 1970s: Consolidation
Chapter 8. The 1980s: The Growth Years
Chapter 9. The 1990s: Money
Chapter 10. The 2000s: Exceptional Times
Chapter 11. The 2010s: We the Industry
Chapter 12. The Future
Chapter 13. The Sponsors
Appendix 1. AWCI’s Presidents
Appendix 2. AWCI Awards (the E.F. Venzie Award and the Pinnacle Award)
Appendix 3. Lifetime Members
Appendix 4. Longtime AWCI Members
Appendix 5. AWCI Board of Directors
Appendix 6. The Organization Behind the Leadership
Celebrating 100 years - AWCI's 100th Anniversary Video
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Celebrating 100 years - i. Table of Contents
Celebrating 100 years - ii. Forward
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Celebrating 100 years - iii. Acknowledgements
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Celebrating 100 years - Chapter 1. 1918-1919 : The Master Minds
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Celebrating 100 years - Chapter 2. The 1920s: Choosing Sides
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Celebrating 100 years - Chapter 3. The 1930s: Unity Prevails
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Celebrating 100 years - Chapter4. The 1940s: Dormancy and Revival
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Celebrating 100 years - Chapter 5. The 1950s: Plaster vs. Drywall
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Celebrating 100 years - Chapter 6. The 1960s: Other Lines of Endeavor
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Celebrating 100 years - Chapter 7. The 1970s: Consolidation
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Celebrating 100 years - Chapter 8. The 1980s: The Growth Years
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Celebrating 100 years - Chapter 9. The 1990s: Money
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Celebrating 100 years - Chapter 10. The 2000s: Exceptional Times
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Celebrating 100 years - Chapter 11. The 2010s: We the Industry
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Celebrating 100 years - Chapter 12. The Future
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Celebrating 100 years - Chapter 13. The Sponsors
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Celebrating 100 years - Appendix 1. AWCI’s Presidents
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Celebrating 100 years - Appendix 2. AWCI Awards (the E.F. Venzie Award and the Pinnacle Award)
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Celebrating 100 years - Appendix 3. Lifetime Members
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Celebrating 100 years - Appendix 4. Longtime AWCI Members
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Celebrating 100 years - Appendix 5. AWCI Board of Directors
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Celebrating 100 years - Appendix 6. The Organization Behind the Leadership
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