Celebrating 100 years - 190

Members of the Association of the
Wall and Ceiling Industry were asked
to opine on what the future holds for
the wall and ceiling industry. More
specifically, members were asked two
questions-one about the next 10 years
and one about the next 100 years.
The first question is this: How
will the industry change in the next
10 years in response to today's and
tomorrow's challenges?
What follows are your colleagues'
individual responses. Since the projections are 10-years out, most of what
is written in this chapter likely will be
realized. Where will you and your
company be on the curve?
The manual labor segment

of the industry will not change dramatically.
Segments already influenced by digital
technology will continue to evolve on
the course they are on now. The result
of these two trends will be a more
productive workforce, which is all but
essential given the declining source
of skilled labor. Offsite prefabrication
and supply chain communications and
logistics will be the most accountable
for the productivity improvements.
Ergonomic improvements in design and powering of tools will be
beneficial to the workforce along
with increased use of lighter weight
190

building materials. Increasing sophisticated laser guided layout tools
will improve constructing nonlinear
wall and ceiling systems. Computer
controlled cutting technology, already
with a foothold in the industry, will
speed the prefabrication of building
components.
-Association of the Wall and Ceiling
Industry

One of the biggest

challenges our industry faces today is communication.
How do suppliers talk to contractors?
How do contractors talk to clients?
Things remained the same for nearly
100 years. However, about 10 years
ago the Internet changed everything.
Today, contractors and clients can
find things online from a variety of
sources. Now, purchases are often made
based on price rather than relying on

Residential markets will begin to
feel the same restrictions commercial
construction has been under for years.

The next 10 years will see a continuation

in refinement of current technology
innovations focused on reducing labor costs, increasing productivity and
safety. Laborsaving advancements in
technology will include new and improved battery tools and construction
automation technologies such as collated fastening systems and drywall
panel fabrication.
-GRABBER Construction Products, Inc.

relationships with vendors that have
been in place for years. It's critical
that suppliers stay on top of digital
trends to remain in consideration for
projects going forward. Gone are the
days of running an ad in a magazine
and expecting the phone to ring.
Over the next 10 years, companies
must be diligent managing their
communications over a multitude of
channels that currently include print

ads, websites, social media, e-blasts,
webinars and smartphone apps. That
list continues to grow.
New technology is introduced to
make our lives easier every day. The
human factor is slowly being removed
with each "advancement." Ten years
from now, the ordering process will
be much different from what we see
today. Technology will be the driver
over long established buying relationships. It will be critical that the buying
process is quick, efficient, accurate and,
most importantly, easy! The companies
that manage those factors best will be
the most successful.
-Demand Products, Inc.
The next 10 years

in the construction
industry will prove both challenging
and exciting as we begin to see innovation go beyond product to focus on
quality construction, durability and
velocity. Smart technology inside the
home will be the norm and not the
exception, with intelligent buildings
and homes programmed to maximize
operational efficiency and occupant
comfort. Skilled labor shortages and
other construction constraints will be
overcome through automated systems
and computer-generated construction.
Just-in-time manufacturing will equate
to structural components crafted with



Table of Contents for the Digital Edition of Celebrating 100 years

AWCI's 100th Anniversary Video
i. Table of Contents
ii. Forward
iii. Acknowledgements
Chapter 1. 1918-1919 : The Master Minds
Chapter 2. The 1920s: Choosing Sides
Chapter 3. The 1930s: Unity Prevails
Chapter4. The 1940s: Dormancy and Revival
Chapter 5. The 1950s: Plaster vs. Drywall
Chapter 6. The 1960s: Other Lines of Endeavor
Chapter 7. The 1970s: Consolidation
Chapter 8. The 1980s: The Growth Years
Chapter 9. The 1990s: Money
Chapter 10. The 2000s: Exceptional Times
Chapter 11. The 2010s: We the Industry
Chapter 12. The Future
Chapter 13. The Sponsors
Appendix 1. AWCI’s Presidents
Appendix 2. AWCI Awards (the E.F. Venzie Award and the Pinnacle Award)
Appendix 3. Lifetime Members
Appendix 4. Longtime AWCI Members
Appendix 5. AWCI Board of Directors
Appendix 6. The Organization Behind the Leadership
Celebrating 100 years - AWCI's 100th Anniversary Video
Celebrating 100 years - Cover1
Celebrating 100 years - Cover2
Celebrating 100 years - 1
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Celebrating 100 years - i. Table of Contents
Celebrating 100 years - ii. Forward
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Celebrating 100 years - 10
Celebrating 100 years - iii. Acknowledgements
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Celebrating 100 years - Chapter 1. 1918-1919 : The Master Minds
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Celebrating 100 years - Chapter 2. The 1920s: Choosing Sides
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Celebrating 100 years - Chapter 3. The 1930s: Unity Prevails
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Celebrating 100 years - Chapter4. The 1940s: Dormancy and Revival
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Celebrating 100 years - Chapter 5. The 1950s: Plaster vs. Drywall
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Celebrating 100 years - Chapter 6. The 1960s: Other Lines of Endeavor
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Celebrating 100 years - Chapter 7. The 1970s: Consolidation
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Celebrating 100 years - Chapter 8. The 1980s: The Growth Years
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Celebrating 100 years - Chapter 9. The 1990s: Money
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Celebrating 100 years - Chapter 10. The 2000s: Exceptional Times
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Celebrating 100 years - Chapter 11. The 2010s: We the Industry
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Celebrating 100 years - Chapter 12. The Future
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Celebrating 100 years - Chapter 13. The Sponsors
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Celebrating 100 years - Appendix 1. AWCI’s Presidents
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Celebrating 100 years - Appendix 2. AWCI Awards (the E.F. Venzie Award and the Pinnacle Award)
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Celebrating 100 years - Appendix 3. Lifetime Members
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Celebrating 100 years - Appendix 4. Longtime AWCI Members
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Celebrating 100 years - Appendix 5. AWCI Board of Directors
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Celebrating 100 years - Appendix 6. The Organization Behind the Leadership
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