Celebrating 100 years - 90

John W. Thomson
Jr. (left), Miami, was
CPLIA president from
1962 to 1963. Charles
Valdini of New York
was GDCI president
from 1962 to 1963.

the CPLIA's members were actively bidding drywall and acoustical tile." Instead
of "knocking on the wall," plasterers such
as Carroll saw the handwriting on the wall.
So, CPLIA entered a period of refinement
and reorganization.

AWCI: ACTION

It was a cool 37 degrees in Chicago on
Nov. 19, 1962. Fog had rolled in, and rain
and snow flurries fell in parts of town.
Off N. Michigan Avenue along the city's
Magnificent Mile, CPLIA's executive
committee discussed the future of its promotional programs in the plush confines of
the acclaimed Drake Hotel.
John W. Thomson, CPLIA president,
called the morning meeting to order. Present
with him were CPLIA officers Robert L.
Maidt, George H. Brueggeman, Robert W.
Bolster, William J. Goodson and Edmond
F. Venzie-all plasterers. Plasterer Charles
Bonnell, one of the original 18 CPIA founders still alive, was also there. So were two
past presidents: Edward Davis McNulty, a
plasterer, and Loyd G. Peterson, a lather.
Finally, William L. Martin, a member
of the board of governors of the National
Bureau for Lathing and Plastering Inc., the
industry's chief research and promotional
agency, attended the meeting, along with
CPLIA Executive Secretary Joe M. Baker
Jr. and General Counsel Axel W. Oxholm.
Thomson began by reading a letter from
90

Charles F. Clay, the long-time publisher of
Plastering Industries, the association's official
magazine. Clay's contract with CPLIA had
expired, but he wasn't writing about that.

Clay could have confined
himself to plastering, but
the industry was shifting.
Drywall was winning
the battle against plaster.

He was defending why he had published
in the magazine paid advertisements "from
other lines of endeavor than lath and plaster,"
meeting notes state. This was controversial,
and a lively discussion ensued.
Somebody motioned that Clay propose a
new contract with CPLIA and "use his best
judgment for the good of the industry." The
motion failed to carry for lack of someone
to second it.
"CPLIA should not encourage moving
into other fields," said someone present.
"Yes, but we cannot stop this move," said
another.
"Well, Mr. Clay should be instructed
by the president [Thomson] to confine his
energies to the plastering industry," somebody uttered.



Table of Contents for the Digital Edition of Celebrating 100 years

AWCI's 100th Anniversary Video
i. Table of Contents
ii. Forward
iii. Acknowledgements
Chapter 1. 1918-1919 : The Master Minds
Chapter 2. The 1920s: Choosing Sides
Chapter 3. The 1930s: Unity Prevails
Chapter4. The 1940s: Dormancy and Revival
Chapter 5. The 1950s: Plaster vs. Drywall
Chapter 6. The 1960s: Other Lines of Endeavor
Chapter 7. The 1970s: Consolidation
Chapter 8. The 1980s: The Growth Years
Chapter 9. The 1990s: Money
Chapter 10. The 2000s: Exceptional Times
Chapter 11. The 2010s: We the Industry
Chapter 12. The Future
Chapter 13. The Sponsors
Appendix 1. AWCI’s Presidents
Appendix 2. AWCI Awards (the E.F. Venzie Award and the Pinnacle Award)
Appendix 3. Lifetime Members
Appendix 4. Longtime AWCI Members
Appendix 5. AWCI Board of Directors
Appendix 6. The Organization Behind the Leadership
Celebrating 100 years - AWCI's 100th Anniversary Video
Celebrating 100 years - Cover1
Celebrating 100 years - Cover2
Celebrating 100 years - 1
Celebrating 100 years - 2
Celebrating 100 years - 3
Celebrating 100 years - 4
Celebrating 100 years - 5
Celebrating 100 years - 6
Celebrating 100 years - i. Table of Contents
Celebrating 100 years - ii. Forward
Celebrating 100 years - 9
Celebrating 100 years - 10
Celebrating 100 years - iii. Acknowledgements
Celebrating 100 years - 12
Celebrating 100 years - Chapter 1. 1918-1919 : The Master Minds
Celebrating 100 years - 14
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Celebrating 100 years - Chapter 2. The 1920s: Choosing Sides
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Celebrating 100 years - Chapter 3. The 1930s: Unity Prevails
Celebrating 100 years - 44
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Celebrating 100 years - Chapter4. The 1940s: Dormancy and Revival
Celebrating 100 years - 56
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Celebrating 100 years - Chapter 5. The 1950s: Plaster vs. Drywall
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Celebrating 100 years - Chapter 6. The 1960s: Other Lines of Endeavor
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Celebrating 100 years - Chapter 7. The 1970s: Consolidation
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Celebrating 100 years - Chapter 8. The 1980s: The Growth Years
Celebrating 100 years - 122
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Celebrating 100 years - Chapter 9. The 1990s: Money
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Celebrating 100 years - Chapter 10. The 2000s: Exceptional Times
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Celebrating 100 years - Chapter 11. The 2010s: We the Industry
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Celebrating 100 years - Chapter 12. The Future
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Celebrating 100 years - Chapter 13. The Sponsors
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Celebrating 100 years - Appendix 1. AWCI’s Presidents
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Celebrating 100 years - Appendix 2. AWCI Awards (the E.F. Venzie Award and the Pinnacle Award)
Celebrating 100 years - 246
Celebrating 100 years - 247
Celebrating 100 years - Appendix 3. Lifetime Members
Celebrating 100 years - 249
Celebrating 100 years - Appendix 4. Longtime AWCI Members
Celebrating 100 years - 251
Celebrating 100 years - Appendix 5. AWCI Board of Directors
Celebrating 100 years - 253
Celebrating 100 years - Appendix 6. The Organization Behind the Leadership
Celebrating 100 years - 255
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Celebrating 100 years - Cover3
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