Elearning! Fall 2007 - (Page 11) Trendline E-learning Is the Fastest-Growing E-learning is the fastest-growing sub-sector of a $2.3 trillion global education market, and the market for online higher education is estimated to exceed $69 billion by 2015. This from a report by Research and Markets, a Dublin, Ireland-based company that serves the global marketplace. One way to minimize marketing risks and to sell courses and programs overseas is to understand the environmental factors in taking your programs to market in any selected countries. In the new report, the political, economic, education, and technology environment in 42 countries on three continents — Asia, Europe and Latin America — is described. Critical assessments of each market help identify those markets that best align with an institution’s internal goals and capacity to serve the market’s demand. Each country study includes demographic trends, economic situation and trends, technological capacity, education system, elearning policy and presence, and analysis of opportunity. Also included are the number of students who study abroad and the number of foreign students who study locally. While the report satisfies the first of several phases in a multistep process, it can get an institution pointed in the right direction by helping to identify which countries present the best markets for expansion. For a complete index of this report, visit the Website http://www.researchandmarkets.com/product/ 2377bd/global_elearning_opportunity_for_us_higher. Latest Research Study of LMS Market Includes Talent, SaaS The still-growing learning management systems (LMS) market is now at $583 million and evolving to encompass talent management and SaaS technologies, according to a report from Bersin & Associates. The 217-page report analyzes the LMS market from multiple perspectives such as market size and growth by segment. It also details the impact of performance and talent management and software-as-a-service (SaaS) trends. “Over the last 10 years, LMS’s have evolved into very sophisticated and complex enterprise applications. These systems are now morphing into strategic platforms for on-demand learning and talent management,” says Josh Bersin, president of Bersin & Associates. “The market remains red hot. Most organizations now realize that an LMS will drive tremendous enterprise value.” Following are representative findings from the report: >> The overall LMS market is now approximately $583 million, a 21.5% increase in size since Bersin & Associates’ 2006 LMS study. Growth is driven by the increasing importance of corporate training and talent management, the continued need for e-learning and other forms of electronic content, the critical support role of LMS applications, and the demand for systems that manage compliance and customer training. >> The greatest growth (55.8%) continues to be in the midmarket segment (companies with 1,000 to 10,000 employees). Global enterprise and enterprise segments also grew, by 17.2% and 25.7%, respectively. Only the federal government segment’s growth declined (30.8%). >> The market still shows significant churn. Of companies planning to consolidate LMS’s within the next two years, approximately 65% said they are “likely” or “somewhat likely” to switch LMS vendors. >> Outsourced and on-demand (SaaS) solutions are in strong demand because of lower operational costs and faster implementations. Of companies that purchased LMS’s in 2006, 61% chose either hosted or completely outsourced solutions. >> The LMS 2006 study is based on more than 3,000 surveys and more than 200 customer interviews conducted in 2006 and 2007, as well as detailed briefings with all major LMS vendors. For more information on Learning Management Systems 2008, go to www.bersin.com/lms. The study is available at no cost to Bersin & Associates research members. Non-members can purchase the study for $1,495 or can purchase it along with the recently published 2007 LMS Customer Satisfaction for $1,695. Source: McKinsey Quarterly Elearning! Fall 2007 11 http://www.researchandmarkets.com/product/2377bd/global_elearning_opportunity_for_us_higher http://www.bersin.com/lms
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