Elearning! - Media Kit 2008 - (Page 4)

Circulation “The traditional corporate training departments are toast. Learning will move to being departmentdriven [and] to user created. Instead of a corporate training group, there will be a shared services group supporting the business units and functional heads.” —Elliot Masie, The Masie Center Thriving Market, Changing Practices U.S. corporations are changing the way they manage learning within the enterprise. What was a traditional functional department led by a training director is now a service center that floats across the enterprise to achieve corporate goals as an internal service center. The department is no longer a separate entity but a service managed within the Human Resources Department and executed through a management team. Who Makes the Decision? E-learning product decisions historically have been led by CEO-level executives.1 This has not changed. Who manages the budget and sits at the decision table has. In a study conducted by Elearning! magazine and Executive Networks, corporate headquarters of 1000+ employees were contacted and asked: Who in the executive suite has a primary or secondary responsibility for employee training and development? Number of U.S. Corporate HQs (1000+ employees) 4,841 Number of CEOs 4,428 Number of HR Chief Executives 9,802 Number Chief HR or Training Executives with primary/secondary training & development roles & budgets 6,800 Elearning! Magazine delivers 100% of these corporate executives with responsibilities for employee development.2 4 Elearning! 2008 Media Kit 888-201-2841

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Publications Market Circulation Editorial Elearning! Media Planner 2008 Audience Profile E-Zine E-Newsletter & Alert Web Site E-News & Alert Web Site Micro-Site Exclusive Alert Rates Contract Conditions Specs

Elearning! - Media Kit 2008

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