Elearning - April/May 2008 - (Page 13)

Trendlines Is Your Organization ‘Anxious’? Is your company drowning in an ocean of anxiety? According to Jeffrey A. Miller, author of “The Anxious Organization” (Facts on Demand Press, January, 2008), it could be. Consider the following questions: Internet Users Are Glued to Video >> Do people take sides with other people instead of taking stands on issues? Do they form coalitions and/or cliques? >> Do people assert their territory to the detriment of the organization as a whole? Are feuding, back-stabbing and turf wars a way of life? >> Do work groups tend to come to rapid agreement, with very little discussion or dissent? >> Do particular individuals or departments tend to be blamed consistently for organizational problems? >> Is there a problem with disruptive employee turnover? Are people constantly quitting due to job stress or dissatisfaction with the organization? >> When conflicts and problems arise, are people exhorted to show more “team spirit”? If your answer to most of these questions was an emphatic yes, you probably are dealing with a level of anxiety that’s too high to be healthy — for employees or for the company itself. “Anxiety, like anything else in life, is best in moderation,” says Miller. “If you work for an overly anxious organization, it may be a good idea to seek a fresh point of view. Sometimes it only takes one person to recognize the destructive cycle and break out of it. You could end up greatly improving your company’s profitability. In fact, you could end up saving its life.” Everyone’s swimming in online video streams. Young men are the most frequent online video viewers, but U.S. Internet users of all ages are getting into the act, according to BurstMedia‘s “Online Insights” report, conducted in December 2007. BurstMedia found that more than seven out of 10 adult U.S. Internet users surveyed had viewed online video content. A majority of all age segments had watched online videos, including more than half of respondents age 65 and older. Young men were viewing most often. More than a third of the 18- to-24-year-old male online video viewers in the survey reported that they watched once a day or more. The good news for advertisers is that more than half of online video viewers recalled seeing in-stream advertisements in content they had watched. But more than three-quarters of respondents said in-stream advertisements in online video were intrusive, and about onehalf said advertisements in video content disrupted their Web surfing experience. Women were more likely than men to say advertisements in video content disrupted their surfing. One-half of respondents stopped watching an online video once they encountered an in-stream advertisement. More than two-thirds of respondents said they paid about the same or less attention to in-stream video advertisements than to standard creative units on the same page. Frequency of Viewing Online Video Among U.S. Adult Online Video Viewers December, 2007 % of respondents in each group Male Female Male Female 18-24 18-24 25+ 25+ Once a day or more A couple times a week Once a week A couple times a month Once a month Less than once a month 33.7 28.8 16.9 10.0 7.5 3.1 17.8 26.0 14.4 17.1 15.8 8.9 25.4 28.1 12.4 17.1 10.7 6.3 13.3 25.9 8.9 21.2 17.5 13.3 Note: Numbers may not add up to 100% due to rounding Source: Burst Media, “Online Insights,” January 1, 2008 Elearning! April / May 2008 13

Table of Contents Feed for the Digital Edition of Elearning - April/May 2008

Elearning - April/May 2008 Editor's Note Contents News Targeting Africa Locating Courseware People in the News Upcoming Events Deals Trendlines Web Services Building a Learning Culture Measuring the Learning Experience Making Learning Fun and Social LMS's 2008: What You Need To Know Learning Leader: CA Case Study: AVI Case Study: IBM Case Study: QualComm WBS Case Study: National Center for State Courts Case Study: Grundfos Pumps Case Study: Virginia Tech Pop Quiz Last Word

Elearning - April/May 2008

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