Elearning - September/October 2008 - (Page 10)

News IBM into ‘Green’ Movement According to an IBM study titled “Attaining Sustainable Growth Through Corporate Social Responsibility (CSR),” 68 percent of executives surveyed see CSR as an opportunity to grow revenue, and 54 percent believe it gives them a competitive advantage. But the report also shows that more than three quarters of the executives admitted they don’t understand their customers’ concerns about CSR, and only 17 percent are even asking them. “Operating a business ethically and environmentally is not only a requirement today, but also an opportunity,” says George Pohle, IBM vice president and global leader for business strategy consulting. “Companies that demonstrate they adhere to the highest societal expectations of conduct have a significant advantage in attracting consumers, investors and talent. But in order to do that, companies must be able to accurately assess how well they meet those expectations now, and where and how to make improvements.” The ability to meet these expectations has become critical, as people are watching company behavior more closely than ever on a whole range of issues — the environment, fair wages and workplace safety, international trade, product safety and reliability, philanthropy, and more. Empowered by the Internet, they are equipped to organize and act quickly to reward or punish brands depending on what they observe. For more information about IBM’s global survey on CSR, go to: www.ibm.com/gbs/csrstudy. To learn more about IBM’s strategy and change offerings, visit: http://www.935.ibm.com/services/us/gbs/bus/html/bcs_strategyplanning.html?re=gbs_fe_leftnav. Resources for green-minded companies and organizations >> Elearning! Summits: Virtual convention/trade shows that can be accessed from your computer. To attend or exhibit, e-mail cupton@b2bmediaco.com or telephone (888) 2012841. Futerra Sustainability Communications: A company that can help you develop and publicize an overall strategy. E-mail info@futerra.net or telephone (646) 536-3417. Global Reporting Initiative: Headquartered in Amsterdam, Holland, this sustainability organization’s Website is www.globalreporting.org/. iLinc Green Meter: Software that helps track travel and calculate cost savings. E-mail followup@ilinc.com or telephone (800) 767-9054. National Resources Defense Council: This organization offers tips for living greener on the Website www.nrdc.org. Sierra Club: Well-known non-profit that offers ideas on how to save the planet on the Website www.sierraclub.org. Standard Register: Company that manages corporate document generation and paper use. Website www.standardregister.com or telephone (800) 755-6405 www.carbonfund.org: Non-profit organization that offers projects in the categories of renewable energy, energy efficiency and reforestation. >> >> >> >> >> >> >> Philanthropic Searches More than 60,000 non-profits have partnered with a new Yahoopowered search engine (GoodSearch.com) and online shopping mall (GoodShop.com) to enable their supporters to generate donations just by searching the Internet or shopping online. What makes the system so compelling is that it doesn’t cost the users a thing. GoodShop.com’s prices are exactly the same as going to the retailer directly, but by going through GoodShop, up to 37 percent of the purchase price is donated to the user’s favorite cause. Similarly, with every search conducted on GoodSearch.com, approximately one penny is donated to the user’s favorite charity. GoodSearch and GoodShop have grown into a massive grassroots movement online attracting the attention of leaders in the nonprofit industry, students, bloggers, writers — and even celebrities such as Jessica Biel and Montell Williams — who have all created videos on behalf of their favorite charities and GoodSearch. More information about the philanthropic opportunities are available at GoodSearch.com and GoodShop.com. 10 September/October 2008 Elearning! http://www.globalreporting.org/ http://www.nrdc.org http://www.sierraclub.org http://www.standardregister.com http://www.standardregister.com http://www.carbonfund.org http://www.ibm.com/gbs/csrstudy http://www.935.ibm.com/services/us/gbs/bus/html/bcs_strategyplanning.html?re=gbs_fe_leftnav http://www.935.ibm.com/services/us/gbs/bus/html/bcs_strategyplanning.html?re=gbs_fe_leftnav http://www.GoodSearch.com http://www.GoodShop.com http://www.GoodShop.com?s http://www.GoodSearch.com http://www.GoodSearch.com http://www.GoodShop.com

Table of Contents Feed for the Digital Edition of Elearning - September/October 2008

Elearning - September/October 2008 Contents Editor’s Note News IBM Goes Green Green Resources Deals Trendlines Learning Leader Up to Speed Cover Story: Going Green The Green Mindset? Cutting Down Turnover Tips: EET Case Study: Pacific Pulmonary Services Case Study: British Telecom Case Study: Allianz SE Case Study: LXR Case Study: St. Elizabeth Tips: Green Initiatives New Products LMS Tools Pop Quiz Last Word

Elearning - September/October 2008

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