Elearning - September/October 2008 - (Page 33) TipsEnterprise Training The Art and Science of EET Delivering training to an audience beyond traditional employees is one of the fastestgrowing segments of the learning industry, increasing at an annual pace better than 25 percent, according to Bersin & Associates. Training Magazine’s 2007 Industry Report found that U.S. organizations earmarked $13.3 billion out of their $58.5 billion overall training budget for external learning products and services. These external training initiatives may require the delivery of training, certification programs and knowledge assets to your organization’s extended enterprise of customers, partners, suppliers, channel and distributor networks, franchises and franchisees, association members, independent agents, contractors and volunteers. There is an art and science to this concept called “extended enterprise training” (EET). It’s a model being used to great success by well-known companies like Dell, Palm and Google. Turning learning solutions into business solutions for external customers — creating learning commerce — can be a key driver of continued growth in the training department. THE ART The advent of on-demand learning platforms now makes it easier and more effective than ever to develop and deliver training to audiences outside the organization to stimulate customer success and increase sales. Customer training enables buyers to best use products services. When a customer understands how to use a product and its features, that customer has a higher level of success and overall satisfaction. Customer success will also decrease questions about the product (reducing support and service costs), and may lessen the potential for product returns and enhance organizational transparency. As complementary products or new products with additional features are introduced, a well-trained customer will be more likely to consider additional purchases. THE SCIENCE The operational challenge of putting EET into practice comes down to the science of effectively selecting and using the right learning platform technology. The various technology elements needed — including a learning manageElearning! September/October 2008 33
Table of Contents Feed for the Digital Edition of Elearning - September/October 2008 Elearning - September/October 2008 Contents Editor’s Note News IBM Goes Green Green Resources Deals Trendlines Learning Leader Up to Speed Cover Story: Going Green The Green Mindset? Cutting Down Turnover Tips: EET Case Study: Pacific Pulmonary Services Case Study: British Telecom Case Study: Allianz SE Case Study: LXR Case Study: St. Elizabeth Tips: Green Initiatives New Products LMS Tools Pop Quiz Last Word Elearning - September/October 2008 Elearning - September/October 2008 - (Page Intro) Elearning - September/October 2008 - Elearning - September/October 2008 (Page Cover1) Elearning - September/October 2008 - Elearning - September/October 2008 (Page Cover2) Elearning - September/October 2008 - Elearning - September/October 2008 (Page 3) Elearning - September/October 2008 - Contents (Page 4) Elearning - September/October 2008 - Contents (Page 5) Elearning - September/October 2008 - Contents (Page 6) Elearning - September/October 2008 - Contents (Page 7) Elearning - September/October 2008 - Editor’s Note (Page 8) Elearning - September/October 2008 - Editor’s Note (Page 9) Elearning - September/October 2008 - Green Resources (Page 10) Elearning - September/October 2008 - Deals (Page 11) Elearning - September/October 2008 - Trendlines (Page 12) Elearning - September/October 2008 - Trendlines (Page 13) Elearning - September/October 2008 - Learning Leader (Page 14) Elearning - September/October 2008 - Learning Leader (Page 15) Elearning - September/October 2008 - Learning Leader (Page 16) Elearning - September/October 2008 - Up to Speed (Page 17) Elearning - September/October 2008 - Up to Speed (Page 18) Elearning - September/October 2008 - Up to Speed (Page 19) Elearning - September/October 2008 - Cover Story: Going Green (Page 20) Elearning - September/October 2008 - Cover Story: Going Green (Page 21) Elearning - September/October 2008 - Cover Story: Going Green (Page 22) Elearning - September/October 2008 - Cover Story: Going Green (Page 23) Elearning - September/October 2008 - The Green Mindset? (Page 24) Elearning - September/October 2008 - The Green Mindset? (Page 25) Elearning - September/October 2008 - The Green Mindset? (Page 26) Elearning - September/October 2008 - The Green Mindset? (Page 27) Elearning - September/October 2008 - Cutting Down Turnover (Page 28) Elearning - September/October 2008 - Cutting Down Turnover (Page 29) Elearning - September/October 2008 - Cutting Down Turnover (Page 30) Elearning - September/October 2008 - Cutting Down Turnover (Page 31) Elearning - September/October 2008 - Cutting Down Turnover (Page 32) Elearning - September/October 2008 - Tips: EET (Page 33) Elearning - September/October 2008 - Tips: EET (Page 34) Elearning - September/October 2008 - Case Study: Pacific Pulmonary Services (Page 35) Elearning - September/October 2008 - Case Study: Pacific Pulmonary Services (Page 36) Elearning - September/October 2008 - Case Study: British Telecom (Page 37) Elearning - September/October 2008 - Case Study: British Telecom (Page 38) Elearning - September/October 2008 - Case Study: Allianz SE (Page 39) Elearning - September/October 2008 - Case Study: Allianz SE (Page 40) Elearning - September/October 2008 - Case Study: LXR (Page 41) Elearning - September/October 2008 - Case Study: LXR (Page 42) Elearning - September/October 2008 - Case Study: St. Elizabeth (Page 43) Elearning - September/October 2008 - Case Study: St. Elizabeth (Page 44) Elearning - September/October 2008 - Tips: Green Initiatives (Page 45) Elearning - September/October 2008 - Tips: Green Initiatives (Page 46) Elearning - September/October 2008 - LMS (Page 47) Elearning - September/October 2008 - Tools (Page 48) Elearning - September/October 2008 - Pop Quiz (Page 49) Elearning - September/October 2008 - Last Word (Page 50) Elearning - September/October 2008 - Last Word (Page Cover3) Elearning - September/October 2008 - Last Word (Page Cover4)
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