Elearning! - December 2007/January 2008 - (Page 11)

Trendline Boomers Txt 2 More than two-thirds of U.S. adult mobile users can send and receive text messages, according to InsightExpress, through its Website www.insightexpress.com. The company found that while Gen-Y texts the most, three-quarters of 45- to-54-year-olds can also text. Mobile phone penetration is actually spread equally across the generations. Although Gen-Y (18-24) leads the pack at 85 percent, it is followed closely by Gen-X (25-44) at 82 percent, younger Baby Boomers (45-54) at 80 percent and older Baby Boomers (55-64) at 79 percent. While over half of Gen-Yers and 37 percent for Gen-Xers would like to upgrade their device in the next year or so, the numbers remain strong for both younger (30 percent) and older (24 percent) Boomers. “Mobile technology is pervasive, impacting the lives of consumers across generations,” says Joy Liuzzo, director of mobile research at InsightExpress. “This widespread acceptance and appeal is precisely what makes the mobile market attractive to both B2B and B2C businesses.” In addition, more than 4 in 10 Gen-Y mobile users text daily. A little over onesixth of younger Boomers and 10 percent of older Boomers said they text daily. An M:Metrics study in June found that 41.6 percent of mobile users had texted within the past three months. The number of mobile users who text is important, because text ads are among the most accepted by mobile users. An Ingenio-Harris Interactive study conducted in March and April 2007 found that mobile users were generally opposed to mobile ads. Still, a third of respondents said that sponsored text links were at least somewhat acceptable. Post-secondary Online Ed Booms Online enrollment in post-secondary institutions has grown from 9.7 percent of total enrollment in 2002 to 19.8 percent in 2006, from 1.6 million to almost 3.5 million students — an astonishing growth rate of 217 percent over the five years. According to “Five Years of Growth in Online Learning,” a report issued by Online Nation, total enrollment in post-secondary institutions has only grown from 16.6 million in 2002 to 17.65 million students in 2006, an increase of 6.2 percent. From the fall of 2005 to the fall of 2006, the growth rate of online enrollment grew 36.5 percent, from 2.3 million to almost 3.2 million students, according to the report. Enrollment In Post-secondary Degree-granting Institutions Content Features on Mobile Phones (U.S. adult users, July 2007) % of Sample Gen-Y (ages 18-24) Gen X (ages 25-44) Boomers (ages 45-54) Boomers (ages 55-64) Text messaging 86% 82% 75% 68% Total Enrollment 2002 Video 18% 14% 10% 7% Online as % of total 9.7% 11.7% 13.5% 18.2% 19.8% Source: Online Nation Ringtones 76% 63% 54% 49% Camera 70% 57% 52% 49% Mobile Internet 51% 47% 39% 32% 16,611,710 16,900,479 17,272,043 17,428,500 17,647,720 2003 2004 2005 2006 Source: InsightExpress, www.insightexpress.com Elearning! December 2007 / January 2008 11 http://www.insightexpress.com http://www.insightexpress.com

Table of Contents Feed for the Digital Edition of Elearning! - December 2007/January 2008

Elearning! - December 2007/January 2008 Contents Editor’s Note News Google Tops List Learning Hours Increase Web 2.0 Whitepaper Available Listing World-Class Learners Kick Your Career in High Gear Trendline Best of Elearning! Awards Happy Birthday to Us Virtual Worlds for Learning Learning Leaders: Innovation, Excellence Learning Leaders Case Studies The Business Case of E-learning The Business Case for E-learning Case Study: Adecco Case Study: GlaxoSmithKline Case Study: Williams Scotsman New Products Collaboration Tools Content Pop Quiz Last Word

Elearning! - December 2007/January 2008

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