eLearning - December 2008/January 2009 - (Page 43) Case StudyMarketing Building a Strong While strong training and successful learning existed at PSCU Financial Services before e-learning implementation, its project team saw the importance of building a strategic marketing plan for the inception of an e-learning initiative. That’s when it decided to act. PSCU-FS and SkillSoft’s account team put together a targeted strategic marketing campaign that was more than just incentives to create awareness. PSCU-FS wanted to integrate learning into the life of the enterprise and foster an Culture of E-learning training professionals involved in the e-learning initiative plus one champion of e-learning. YEAR ONE: AWARENESS PSCU Financial Services purchased 40 SkillSoft courses, including MS Office and professional development courseware. PSCU Financial Services initially started with the marketing plan framework SkillSoft provided. It was then customized to fit the needs of the employee base. The company chose a movie-themed marketing 43 HOW A CREDIT UNION USED POPCORN AND THE RED CARPET TO PROMOTE A NEW STRATEGY environment where e-learning could blend into business objectives and corporate goals. “For other companies looking to achieve similar goals, it is critical that they find a vendor that can support them through this process. We relied on SkillSoft as a resource. We didn’t have to create our own promotional materials; we just modified what SkillSoft provided to fit our business requirements,” says Todd Slater, director of creative media services. In addition to the SkillSoft account team, Slater had four Elearning! December 2008/January 2009
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.