BizBash - Design 2018 - 57

ON HER APPROACH TO DESIGN:

BLUE REVOLVER
@bluerevolver_inc

PICTURED: (LEFT) Blue Revolver created an immersive experience tied to Jennifer Lopez's performance at AT&T Presents DirecTV Now Super Saturday Night, which
was held at Nomadic Live! at the Armory in Minneapolis in February. As part of the activation, guests could hop aboard the subway car from Lopez's "Amor, Amor,
Amor" music video; it featured screens displaying some of the stops on the 6 train, leading to Lopez's stop in the Bronx: Castle Hill. (RIGHT) In March 2017, Nike celebrated the 30th anniversary of its original Air Max shoe with a week of "Sneakeasy" events. For the consumer pop-ups, which took place in New York, Los Angeles,
Chicago, and Toronto, Blue Revolver designed Nike-inspired artwork, including this futuristic mirror backdrop that showcased the brand's new Air VaporMax shoe,
and interactive experiences.

PHOTOS: COURTESY OF BREE MCALISTER (HEADSHOT), DIA DIPASUPIL (SUBWAY),
DOROTHY HONG (NIKE)

BREE MCALISTER

"It brings us joy to see other people happy. Even if we're taking people out of their world-
even if it's for 30 seconds, three minutes, 30 minutes, three hours-to bring people some
kind of joy and to actually get to see that is what we have set out to achieve."


https://www.instagram.com/bluerevolver_inc/

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