BizBash - Design 2018 - 62

ON HIS APPROACH TO DESIGN:

"Every project's problems seem to be unique. We try to find solutions to these setbacks
by turning them into creative opportunities. These could be as simple as material
selection and fabrication methods or it could range to fundamental concepts about how
a participant interacts with the installation and how that interaction is recorded and
shared on a global scale."
PICTURED: For Refinery29's 29Rooms, which took place in September in a warehouse in Williamsburg, Brooklyn, Square
Design fabricated over two-thirds of the rooms, including this space, which featured the music of rapper-singer Lizzo,
plus 71 disco balls and headphones for a silent dance party. The production of the event took more than six months.

ON THE FUTURE OF EVENT DESIGN:

BRUCE MAU
FREEMAN XP AND
MASSIVE CHANGE
NETWORK
@brucemaudesign

"We think of live experience as a new medium: the synthesis
of physical and digital. New technologies are opening up
new possibilities, and we're working to develop ways to
synthesize those technologies to create a measurable medium
of live experience. Currently, the live event space is largely
unquantified. We are building the technology platform that
will allow us to design and measure the guest experience and
build a uniquely personal experience just for you, even within
a mass gathering."
PICTURED: For the launch of last year's EDIT: Expo for Design, Innovation &
Technology in Toronto, which was held in an abandoned Unilever soap factory,
Mau designed a 10,000-square-foot exhibition to serve as an anchor to the other
exhibitions and activities at the fest. He curated black-and-white photographs
that captured global problems and juxtaposed them with color images showcasing sustainable development projects.

ADAM
SOBER
SQUARE DESIGN
@squaredesigninc

PHOTOS: TAYLOR MCINTYRE/BIZBASH (29ROOMS), COURTESY OF SQUARE DESIGN
(ADAM SOBER), COURTESY OF FREEMAN XP (ALL OTHERS)

t


https://www.instagram.com/squaredesigninc/ https://www.instagram.com/brucemaudesign/

Table of Contents for the Digital Edition of BizBash - Design 2018

Contents
BizBash - Design 2018 - 1
BizBash - Design 2018 - 2
BizBash - Design 2018 - Contents
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