BizBash Best 2018 - 23
Are Talking About
What's the Most Important Thing to Remember
When Booking a Non-Traditional Event Venue?
photos: rich kessler (shari lynn), heiDi haDen (ashley lachney), courtesy of reaDers (all others)
"The venue must not be a liability.
That certainly includes security
considerations. Safety has
become a large factor, even in
small-town America. No matter
how well planned and executed,
if guest safety is compromised,
the novelty of an
Karen Caswell, event planner and
designer, Circle Celebrations and Events,
"The event R.O.I. should be the first thing considered when
booking a non-traditional event venue, as the venue should
complement the R.O.I. one way or another. From there, the
venue will naturally dictate the flow of the event and participants, the cultural relevance that inherently comes with the
venue, and the infrastructure needed for the event to be successful."
Erin Gerster, owner, C&E Event Planning, Colorado Springs, Colorado
"Where will guests and vendors park? Often I've found great
venues that lack for secure parking, and guests don't feel
comfortable parking on the surrounding streets."
Summer Keown, special events director, Downtown Ithaca
Alliance, Ithaca, New York
"To take a list of questions with you, and make sure you get
answers regarding all of them. Non-traditional venues might
mean that restrooms are on a different floor, and maybe there
aren't stairs. How will this impact your guests?"
Ashley Lachney, event coordinator, Cowliz County Event Center,
"The most important thing to remember while booking such a
venue would be to make sure that the venue becomes an asset
in terms of executing the vision you have for your event, rather
than being a liability. Creative event venues can work wonders
when chosen wisely. Even so, it's always good to have a contingency plan on hand in case something goes wrong."
Hemani Sheth, marketing executive, Hubilo Softech Pvt. Ltd., Ahmedabad, India
"Take nothing for granted. Do I need to rent or bring in portable
restrooms? Is there a water source? Is there ambient lighting
for the guests and light for the kitchen staff to work? Do I need
to make sure that we have small plywood pieces to go under
every table leg and chair leg to prevent them from sinking into
soft ground? You name it, I've seen it. Nothing surprises me any more."
Tamara Goldstein, planner, Tammy Goldstein Events, Chicago
"Make sure you have enough electricity to power the event.
Are you hosting a band, demoing products, using audiovisual
equipment or stage lighting? All could require additional
wattage and separate circuitry. Not having enough power can
result in equipment not functioning correctly, a power outage
from a blown breaker, or, even worse, fire. Check with the individual equipment vendors on their wattage requirements and the site manager for the
venue's capacity. You may need to rent an additional generator."
Gina Piendel, event and experience marketer, Sutherland, Rochester, New York
"Bathrooms and ADA accommodations, absolutely. But also
check out what is around the venue, whether it's noisy bars or
farms with smells not pleasant to the nose."
Shari Lynn, owner, PlanIt Events, Washington
"The restrictions that come with it
when planning decor, AV, or any other
'invasive' logistics. Quite
often, these venues are
it tricky but fun."
Thierry Hardy, project manager, Zeste
Meetings & Incentives, Montreal
2018 bizbash best