NAILBA Perspectives - January 2016 - (Page 22)

life happens Make 2016 the Year of Opportunities with These Three Strategies from Life Happens CLIFF F. WILSON, CLU, CHFC, CLF, LUTCF A brand new year awaits us, which can be exhilarating or daunting-or both. It's often hard for us and the agents we work with to turn the corner from the year-end push and the relaxation of the holidays and to begin again. Life Happens has a host of new resources-and an early marketing campaign-that can help you jumpstart 2016. 1 Use the "Insure Your Love" campaign to get things off to a quick start. Life Happens created the Insure Your Love campaign around the February timeframe expressly to help the industry get off to a strong beginning. It allows all of us to move into the new year with a great and inspirational theme to use with consumers: "Protect the Ones You Love With Life Insurance." This year the campaign resources, which are free for NAILBA members, are designed and categorized around specific life stages. People often buy life insurance when a life event brings the need front and center-or agents bring the need to their attention! New parents, growing families, couples ready to retire ... there are specific resources-from flyers and videos, to social media graphics- that agents can use to reach out in a low-key way. Plus, all the materials are neutral, third party, with no sales language, making them a great way for agents to start a life insurance conversation. While the campaign "launches" in February, and Valentine's 22 perspectives JANUARY 2016 Day is a great opportunity, agents can use these resources any time of the year. Several of the large insurance companies have also used the love theme as their outreach during Life Insurance Awareness Month. People buy life insurance because they love someone and want to make sure they are protected financially if something were to happen. When is that sentiment out of season? 2 Leverage the power of storytelling with the brand new "In Their Own Words." I've heard a lot of buzz about storytelling lately at various indus- try meetings. At one meeting, they devoted a whole session to how to best to use stories in our outreach with consumers. The speaker said that a good story gives "a new understanding of a problem, person, or situation." We in the industry are lucky to have access to these kinds of authentic stories through the Real Life Stories that Life Happens creates-showing how life insurance works for families in their time of greatest need. On the other side of the coin are the stories of how families suffer, often for years, because there was no life insurance planning in place. NAILBA and the NAILBA Charitable Foundation have been

Table of Contents for the Digital Edition of NAILBA Perspectives - January 2016

NAILBA Perspectives - January 2016
Contents
Chairman’s Corner
CEO Insights
Department of Labor Makes Waves with Proposed Fiduciary Rule
NAILBA Charitable Foundation
NAILBA 34 Highlights
Life Happens
Member Profile
Agency Successor Networking Group
Calendar of Events
Index of Advertisers

NAILBA Perspectives - January 2016