NAILBA Perspectives - July 2017 - 26
life happens
Danica Patrick 2.0 and
5 Ways to Leverage LIAM All Year!
PAT WEDEKING
CHAIR, LIFE HAPPENS
W
e all know that selling life insurance is a
365-day-a-year job. The
need for life insurance never goes
away. There will always be newly
married couples, new babies born,
new businesses started, changing
family needs ... every single day.
And that's why at Life Happens, we
are turning September's Life Insurance Awareness Month (LIAM) into
a year-long proposition for you and
the producers you work with.
We signed professional race
car driver Danica Patrick as LIAM
spokesperson for the second year.
Her life insurance message, delivery, and celebrity power blew away
all previous LIAM spokespersons. As
soon as we signed the contract with
her, you and your producers could
access all the great evergreen Danica Patrick spokesperson resources
that we had already created. (Hopefully you've already started taking
advantage!)
Let's Get Financially Fit
Plus, to create added excitement
and engagement, we have a whole
new theme for this year, think of
it as Danica 2.0. Danica is not only
a top athlete on the track, but off
of it as well. She has a huge social
media following on Instagram, for
example, just for her general fitness
and health tips and photos. So to
leverage an even wider audience, we
developed a new theme around the
concept that life insurance is key to
being financially fit.
26 perspectives JULY 2017
Here is an excerpt from some of
the new messaging from Danica (a
longer video version available at
www.lifehappens.org/danica):
"As a racecar driver and athlete,
being fit is important to me. But
fitness extends to all parts of your
life, including your finances. And
when it comes to being financially fit, getting life insurance is key.
The way I look at it, it comes down
to self-worth and whether you think
you and your family are worth protecting financially. I think you are.
If you don't know where to start
with getting life insurance, ask for
help. Just don't procrastinate. It's
time to get it done."
LIAM 365
This leads me to the heart of the
matter. Life Insurance Awareness
is a full time job, and Life Happens
is here to help you make it a nonstop campaign-with as little work
on your part as possible! All the
info and resources are available at
www.lifehappens.org/liam. So here
are five ways to make the most of
LIAM, and to leverage the power of
the life insurance message throughout the year:
1. Leverage Danica's charisma
and celebrity. No one else in
the industry is hiring a celebrity spokesperson to deliver your
message about the importance
of life insurance ... except Life
Happens. We do it for one rea-
http://www.lifehappens.org
http://www.lifehappens.org/danica
http://www.lifehappens.org/liam
Table of Contents for the Digital Edition of NAILBA Perspectives - July 2017
NAILBA Perspectives - July 2017
Contents
Chairman’s Corner
CEO Insights
The Future of NAILBA
Mooers Nomination
NAILBA Charitable Foundation
NAILBA 36 Preview
Life Happens
Member Profile
Agency Successor Networking Group
Calendar of Events
Brokerage in Motion
Index of Advertisers
NAILBA Perspectives - July 2017 - Intro
NAILBA Perspectives - July 2017 - NAILBA Perspectives - July 2017
NAILBA Perspectives - July 2017 - Cover2
NAILBA Perspectives - July 2017 - 3
NAILBA Perspectives - July 2017 - 4
NAILBA Perspectives - July 2017 - Contents
NAILBA Perspectives - July 2017 - 6
NAILBA Perspectives - July 2017 - Chairman’s Corner
NAILBA Perspectives - July 2017 - 8
NAILBA Perspectives - July 2017 - CEO Insights
NAILBA Perspectives - July 2017 - 10
NAILBA Perspectives - July 2017 - 11
NAILBA Perspectives - July 2017 - The Future of NAILBA
NAILBA Perspectives - July 2017 - 13
NAILBA Perspectives - July 2017 - 14
NAILBA Perspectives - July 2017 - 15
NAILBA Perspectives - July 2017 - 16
NAILBA Perspectives - July 2017 - 17
NAILBA Perspectives - July 2017 - Mooers Nomination
NAILBA Perspectives - July 2017 - 19
NAILBA Perspectives - July 2017 - NAILBA Charitable Foundation
NAILBA Perspectives - July 2017 - 21
NAILBA Perspectives - July 2017 - 22
NAILBA Perspectives - July 2017 - 23
NAILBA Perspectives - July 2017 - NAILBA 36 Preview
NAILBA Perspectives - July 2017 - 25
NAILBA Perspectives - July 2017 - Life Happens
NAILBA Perspectives - July 2017 - 27
NAILBA Perspectives - July 2017 - 28
NAILBA Perspectives - July 2017 - 29
NAILBA Perspectives - July 2017 - Member Profile
NAILBA Perspectives - July 2017 - 31
NAILBA Perspectives - July 2017 - Agency Successor Networking Group
NAILBA Perspectives - July 2017 - 33
NAILBA Perspectives - July 2017 - Index of Advertisers
NAILBA Perspectives - July 2017 - Cover3
NAILBA Perspectives - July 2017 - Cover4
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