2007 Annual Report

[ M a r k E t I N G o PP o r t U N I t I ES] expanding the Horizon New marketing tools lead the way BraND The Bluetooth brand book underwent significant changes with updates to the Attribution Requirement, Symbol Requirement, Format Requirement, and the Product Naming Rule. In addition, the brand book was translated into Simplified Chinese, Traditional Chinese, Korean, and Japanese. Further, the SIG had successful registrations in Hong Kong, Canada and New zealand and successfully filed the United States Statement of Use for the Bluetooth figure mark to continue to protect the mark. via the brand enforcement program, the SIG opened 116 brand issues in 2007 and closed 90 issues. In addition, the Bluetooth SIG looked into over 115 possible counterfeit issues at various customs offices around the world. The Bluetooth SIG continues to take seriously cases of blatant disregard for intellectual and trademark property rights. Therefore, the SIG continued working with the Chinese Public Security Bureau (PSB) and the Shenzhen Technical Supervisory Bureau (TSB) to locate and raid factories which are illegally using the Bluetooth marks and trade names of some member companies. In 2007, we have seen the legal resolution of a previously raided factory conclude with prison sentences handed down to two of its directors. A new 14 https://www.bluetooth.org/Marketing/BrandTools/home.htm

Table of Contents Feed for the Digital Edition of 2007 Annual Report

2007 Annual Report The Year of Experience More Bluetooth Technology Around the Globe Bluetooth Technology Evolution Quality and Interoperability at All Levels Expanding the Horizon The Dynamics of a Personal Meeting Financial Overview

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