2007 Annual Report - (Page 15) factory raid also occurred in 2007 with 3,000 headsets units and 30,000 units of packaging material being confiscated and the company’s directors charged as criminals and awaiting trial. As a showcase for China’s determination to stop IP infringement, the case was selected as one of the top 10 IPR-protection cases EXPErIENCE ICoNS The Bluetooth Experience Icon Program is designed to guide and help consumers purchase interoperable products implementing Bluetooth wireless technology. The program gained traction in 2007 with an increasing number of major companies using the icons. Research by the SIG and Millward Brown showed that using Experience Icons on products improved customer awareness of what a pair of Bluetooth products can and cannot do together. Up to 30% more consumers correctly determined whether a pair of products would work together for a specific function. This improvement translates to fewer returned products and fewer tech support calls. Further, 75% of customers surveyed globally agreed that icons can help inform consumers of what functionality to expect from a Bluetooth product. www.BLUEtooth.CoM The SIG made many improvements to its public-facing website, www.bluetooth.com, over the year. A new user-centric navigation structure was added along with more technical diagrams and in-depth profile information throughout the site. The site was also updated to reflect the latest color and style branding. A focus was placed on highlighting how consumers can use Bluetooth technology beyond the typical phone to headset case including material to increase consumer awareness of the Bluetooth Experience Icons. 15 http://www.BLUEtooth.CoM http://www.BLUEtooth.CoM
Table of Contents Feed for the Digital Edition of 2007 Annual Report 2007 Annual Report The Year of Experience More Bluetooth Technology Around the Globe Bluetooth Technology Evolution Quality and Interoperability at All Levels Expanding the Horizon The Dynamics of a Personal Meeting Financial Overview 2007 Annual Report 2007 Annual Report - 2007 Annual Report (Page 1) 2007 Annual Report - The Year of Experience More (Page 2) 2007 Annual Report - Bluetooth Technology Around the Globe (Page 3) 2007 Annual Report - Bluetooth Technology Around the Globe (Page 4) 2007 Annual Report - Bluetooth Technology Evolution (Page 5) 2007 Annual Report - Bluetooth Technology Evolution (Page 6) 2007 Annual Report - Bluetooth Technology Evolution (Page 7) 2007 Annual Report - Quality and Interoperability at All Levels (Page 8) 2007 Annual Report - Quality and Interoperability at All Levels (Page 9) 2007 Annual Report - Quality and Interoperability at All Levels (Page 10) 2007 Annual Report - Quality and Interoperability at All Levels (Page 11) 2007 Annual Report - Quality and Interoperability at All Levels (Page 12) 2007 Annual Report - Quality and Interoperability at All Levels (Page 13) 2007 Annual Report - Expanding the Horizon (Page 14) 2007 Annual Report - Expanding the Horizon (Page 15) 2007 Annual Report - Expanding the Horizon (Page 16) 2007 Annual Report - Expanding the Horizon (Page 17) 2007 Annual Report - Expanding the Horizon (Page 18) 2007 Annual Report - Expanding the Horizon (Page 19) 2007 Annual Report - The Dynamics of a Personal Meeting (Page 20) 2007 Annual Report - The Dynamics of a Personal Meeting (Page 21) 2007 Annual Report - The Dynamics of a Personal Meeting (Page 22) 2007 Annual Report - The Dynamics of a Personal Meeting (Page 23) 2007 Annual Report - The Dynamics of a Personal Meeting (Page 24) 2007 Annual Report - The Dynamics of a Personal Meeting (Page 25) 2007 Annual Report - The Dynamics of a Personal Meeting (Page 26) 2007 Annual Report - Financial Overview (Page 27) 2007 Annual Report - Financial Overview (Page 28) 2007 Annual Report - Financial Overview (Page 29) 2007 Annual Report - Financial Overview (Page 30) 2007 Annual Report - Financial Overview (Page 31) 2007 Annual Report - Financial Overview (Page 32)
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