2007 Annual Report - (Page 18) produced new marketing material in 2007. For instance, to promote ultra low power Bluetooth technology, three usage videos for sports, healthcare and lifestyle were created. In addition to the videos, an area on www.bluetooth.org was set up to cover all aspects regarding ultra low power Bluetooth technology. In the US alone, the Bluetooth SIG brought 119 media opportunities to 45 different members in 2007 To demonstrate the unique character of the UnPlugFest events, a UPF pressfriendly video with testimonials from members was created alongside a bylined article about the UPF concept Further, the SIG produced a promotional video for the Bluetooth Core Specification v2.1 + EDR. PrESS rELatIoNS 2007 marked a major transition in the way the SIG tackles public relations in the Asia Pacific region. In sync with the broader support for APAC members (offices in Hong Kong, Tokyo, Seoul and plans for an office in Taipei), the Bluetooth SIG aligned the public relations agencies along the same geographies: Hill & Knowlton, China; APEx Communi- MIKE FOLEY’S BYLINED ARTICLE ON HIGH SPEED Bluetooth TECHNOLOGY WAS ONE OF THE YEAR’S TOP THREE MOST-READ ARTICLES ON THE POPULAR INDUSTRY ONLINE PUBLICATION WIRELESS NET DESIGNLINE. 18 https://www.bluetooth.org/Technical/Spec/Ultra_low_power.htm https://www.bluetooth.org/Community/Events/UnPlugFests.htm https://www.bluetooth.org/Community/Events/UnPlugFests.htm
Table of Contents Feed for the Digital Edition of 2007 Annual Report 2007 Annual Report The Year of Experience More Bluetooth Technology Around the Globe Bluetooth Technology Evolution Quality and Interoperability at All Levels Expanding the Horizon The Dynamics of a Personal Meeting Financial Overview 2007 Annual Report 2007 Annual Report - 2007 Annual Report (Page 1) 2007 Annual Report - The Year of Experience More (Page 2) 2007 Annual Report - Bluetooth Technology Around the Globe (Page 3) 2007 Annual Report - Bluetooth Technology Around the Globe (Page 4) 2007 Annual Report - Bluetooth Technology Evolution (Page 5) 2007 Annual Report - Bluetooth Technology Evolution (Page 6) 2007 Annual Report - Bluetooth Technology Evolution (Page 7) 2007 Annual Report - Quality and Interoperability at All Levels (Page 8) 2007 Annual Report - Quality and Interoperability at All Levels (Page 9) 2007 Annual Report - Quality and Interoperability at All Levels (Page 10) 2007 Annual Report - Quality and Interoperability at All Levels (Page 11) 2007 Annual Report - Quality and Interoperability at All Levels (Page 12) 2007 Annual Report - Quality and Interoperability at All Levels (Page 13) 2007 Annual Report - Expanding the Horizon (Page 14) 2007 Annual Report - Expanding the Horizon (Page 15) 2007 Annual Report - Expanding the Horizon (Page 16) 2007 Annual Report - Expanding the Horizon (Page 17) 2007 Annual Report - Expanding the Horizon (Page 18) 2007 Annual Report - Expanding the Horizon (Page 19) 2007 Annual Report - The Dynamics of a Personal Meeting (Page 20) 2007 Annual Report - The Dynamics of a Personal Meeting (Page 21) 2007 Annual Report - The Dynamics of a Personal Meeting (Page 22) 2007 Annual Report - The Dynamics of a Personal Meeting (Page 23) 2007 Annual Report - The Dynamics of a Personal Meeting (Page 24) 2007 Annual Report - The Dynamics of a Personal Meeting (Page 25) 2007 Annual Report - The Dynamics of a Personal Meeting (Page 26) 2007 Annual Report - Financial Overview (Page 27) 2007 Annual Report - Financial Overview (Page 28) 2007 Annual Report - Financial Overview (Page 29) 2007 Annual Report - Financial Overview (Page 30) 2007 Annual Report - Financial Overview (Page 31) 2007 Annual Report - Financial Overview (Page 32)
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