2007 Annual Report - (Page 19) cations, Taiwan; SMC, Korea; Inoue Public Relations, Japan.INK is representing the SIG in the Americas and Porter Novelli in the EMEA region. THE BLUETOOTH SIG MEDIA TOUR SHOWCASES MEMBER PRODUCTS TO LOCAL PRESS ACROSS THE WORLD. HERE, THE “Bluetooth MEDIA CAFE” IN BEIJING. MEDIa CovEraGE The PR program in 2007 brought the Experience More concept to life via the Total media coverage of Bluetooth technology increased 12% against a goal of 5% from 2006 to 2007 media. Broadcast, print and online stories covered Specification updates, but even more so showcased the Bluetooth consumer experience with the help of SIG members. Member participation in media opportunities worldwide reached an all-time high, with the SIG helping member companies secure interviews and coverage for their products in global print, digital and broadcast outlets. In the Asia-Pacific region, consumers read about how Bluetooth technology enhanced the karaoke experience. In EMEA, coverage geared toward how ultra lower power Bluetooth technology would arrive in watches while health and fitness equipment caught the imagination of consumers already using Bluetooth technology in their daily lives. And in the US, listening to music wirelessly was all the rage. On the industry front, the Bluetooth SIG placed several bylined articles in publications around the world to share technical information with members and broaden the Bluetooth landscape. THE BLUETOOTH SIG SPONSORSHIP OF ADvENTURER JOHAN ERNST NILSON LED TO SUBSTANTIAL COvERAGE FROM THE HIGH ALTITUDE TESTING OF Bluetooth PRODUCTS. 19
Table of Contents Feed for the Digital Edition of 2007 Annual Report 2007 Annual Report The Year of Experience More Bluetooth Technology Around the Globe Bluetooth Technology Evolution Quality and Interoperability at All Levels Expanding the Horizon The Dynamics of a Personal Meeting Financial Overview 2007 Annual Report 2007 Annual Report - 2007 Annual Report (Page 1) 2007 Annual Report - The Year of Experience More (Page 2) 2007 Annual Report - Bluetooth Technology Around the Globe (Page 3) 2007 Annual Report - Bluetooth Technology Around the Globe (Page 4) 2007 Annual Report - Bluetooth Technology Evolution (Page 5) 2007 Annual Report - Bluetooth Technology Evolution (Page 6) 2007 Annual Report - Bluetooth Technology Evolution (Page 7) 2007 Annual Report - Quality and Interoperability at All Levels (Page 8) 2007 Annual Report - Quality and Interoperability at All Levels (Page 9) 2007 Annual Report - Quality and Interoperability at All Levels (Page 10) 2007 Annual Report - Quality and Interoperability at All Levels (Page 11) 2007 Annual Report - Quality and Interoperability at All Levels (Page 12) 2007 Annual Report - Quality and Interoperability at All Levels (Page 13) 2007 Annual Report - Expanding the Horizon (Page 14) 2007 Annual Report - Expanding the Horizon (Page 15) 2007 Annual Report - Expanding the Horizon (Page 16) 2007 Annual Report - Expanding the Horizon (Page 17) 2007 Annual Report - Expanding the Horizon (Page 18) 2007 Annual Report - Expanding the Horizon (Page 19) 2007 Annual Report - The Dynamics of a Personal Meeting (Page 20) 2007 Annual Report - The Dynamics of a Personal Meeting (Page 21) 2007 Annual Report - The Dynamics of a Personal Meeting (Page 22) 2007 Annual Report - The Dynamics of a Personal Meeting (Page 23) 2007 Annual Report - The Dynamics of a Personal Meeting (Page 24) 2007 Annual Report - The Dynamics of a Personal Meeting (Page 25) 2007 Annual Report - The Dynamics of a Personal Meeting (Page 26) 2007 Annual Report - Financial Overview (Page 27) 2007 Annual Report - Financial Overview (Page 28) 2007 Annual Report - Financial Overview (Page 29) 2007 Annual Report - Financial Overview (Page 30) 2007 Annual Report - Financial Overview (Page 31) 2007 Annual Report - Financial Overview (Page 32)
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