2007 Annual Report

tradeshow venues to reach the general consumer in a direct way. By partnering with Samsung and T-Mobile at the music festival Bumbershoot in Seattle, Washington, the SIG showed music wirelessly as well as pushing performing artists’ cover art as wallpapers to festival goers’ mobile phones. The Bluetooth SIG also partnered with the University of Texas and Qwikker to run a push marketing campaign throughout the entire football season. transSend was rolled out at part of this sponsorship. All told, this push marketing and transSend program resulted in 1,072 visitors to the dedicated contest page on www.bluetooth.com, content pushed to 5,814 devices during games, downloads of transSend averaged 215 per week over the 10 week period and 10 pieces of coverage were secured, including stories in all of the local Austin newspapers as well as a local broadcast story. Further, in cooperation with Japan’s MCPC , the Bluetooth SIG hosted the first dedicated Bluetooth technology session at Wireless Japan in 2007. Speakers from Japan’s Bluetooth industry presented a number of topics – including the SIG’s Takaharu Hompo who presented updates on the PTS and Qualification program. consumers how to get fun mobile phone snapshots off their phones and into their hands via Bluetooth printing. More than 1,500 printing demonstrations were done. At the SxSW music festival in Austin, Texas, the SIG partnered with a music label to highlight Bluetooth music – both by demonstrating how to enjoy your IN EMEa, thE Bluetooth ShowCaSE oN whEELS waS a PoPULar SEtUP Both at MEDIa EvENtS aND UNPLUGfEStS. DUrING thE hoLIDay GIft GUIDE EvENt IN LoNDoN, BBC fILMED thE “Bluetooth Car” IN hyDE Park. 25

Table of Contents Feed for the Digital Edition of 2007 Annual Report

2007 Annual Report The Year of Experience More Bluetooth Technology Around the Globe Bluetooth Technology Evolution Quality and Interoperability at All Levels Expanding the Horizon The Dynamics of a Personal Meeting Financial Overview

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