Signature - Q1, 2008 - (Page 18) By Colleen Marble | Illustration by Clare Nicholas | Q1 ’08 There’s no need to stash cash when you can use ROLLPAY. This innovative payment solution from Budapest, Hungary–based ROLLCOMM Worldwide Corporation lets you pay on the fly using your Bluetooth enabled mobile phone. Joseph Vajda, general manager, and Robert Szabo, chief technology officer, co-founded ROLLCOMM in 2006 to develop applications that expand your cell phone’s capabilities, offering user-friendly graphic interfaces for Bluetooth enabled features including proximity marketing, navigation, Web surfing and more. Its One member company has rolled out a secure and most successful product so far is simple Bluetooth wireless application that makes ROLLPAY – when Oracle’s European division recognized ROLLCOMM as its retail sales an extension of our cell phones. “Most Innovative Partner” in 2007 it cited ROLLPAY as the reason. The solution is an elegant wireless alternative to cash, check or credit card payments. Users open a billing account with a ROLLPAY partner (usually a financial institution or a mobile-services provider) and download the ROLLPAY Client application to their phones. A secure Bluetooth wireless connection lets users do business with a company, vending machine or Web site that displays the ROLLPAY logo. The sale is automatically billed to the user’s ROLLPAY account. Depending on the contract offered by the ROLLPAY partner, retailers or consumers might have to pay transaction fees. But communicating with the system itself is free, thanks to the Bluetooth wireless connection. Retailers will also find that, overall, ROLLPAY terminals and services are significantly less expensive to operate and maintain than traditional point-of-sale terminals. Convenience, reduced cost and a free, secure connection: That’s ROLLCOMM’s “Win and Let Win” business philosophy at work. Visit rollcomm.com for more information on ROLLPAY. RETAIL 18 | SIGnature | Bluetooth.org Bluetooth Technology A New Way To Pay http://rollcomm.com http://Bluetooth.org
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