Signature - Q1, 2008 - (Page 5) Inbox | Q1 ’08 Reaching Developing Nations The Bluetooth® Quarterly Editor | Colleen Marble Managing Editor | Mike Sharsky Copy Editors Ben Anderson, Sheri Masters, Mike Mills Contributors | Robert Ebisch, Manivannan Elangovan, David English, Keith Ferrell, Gary Flood, Steve Flooks, Tim Harper, Peter Hauser, Jim Kardach, Joe McKendrick, Sean Meckley, C.C. Williams, Jackie Zack Design Director | Jaimey Easler Art Director | Larry Williams Vice President, Production | Jim DeCata Production Manager | Laura Archer EDITORIAL INQUIRIES SIGnature, The Bluetooth Quarterly Pace Communications Inc. 1301 Carolina Street, Greensboro, NC 27401 phone / 336-378-6065 fax / 336-378-8272 pacecommunications.com Executive Director | Michael Foley Marketing Editor | Amy Smith Brand Manager | Lindsay Peattie Editorial Review Board | Heidy Chow, Anders Edlund, Kevin Keating, Ulrika Linnér The Bluetooth trademarks are owned by the Bluetooth SIG, Inc. Other trademarks and trade names in this document are those of their respective owners. The Bluetooth Special Interest Group (SIG), comprised of leaders in the telecommunications, computing, consumer electronics, automotive and network industries, is driving development of Bluetooth wireless technology and bringing it to market. The Bluetooth SIG includes Promoter group companies Ericsson, Intel, Lenovo, Microsoft, Motorola, Nokia and Toshiba, along with more than 9,000 Associate and Adopter member companies. The Bluetooth SIG, Inc. headquarters are located in Bellevue, Washington, U.S.A. For more information please visit Bluetooth.com. I work as a planner for interactive media with OgilvyOne worldwide in New Delhi, India. Recently, after reading a book named Bluetooth, I visited Bluetooth.com and found SIGnature. I downloaded the full version and will share it with my team members so they can know what's happening across the world in Bluetooth technology. These are actually eye openers. Fantastic effort from SIGnature! I have a background in Indian rural marketing, so I see how we develop solutions for developing nations. The purchasing power of (India's) rural middle-income group is huge, more than the urban middle-income group. So keeping developing nations in mind, I would like to know what efforts the Bluetooth SIG is taking to simplify the technology and make it more accessible to the masses. Once again, congrats to SIGnature for such beautiful write-ups. —Deepak Purchanda This is a timely question, Deepak. Companies can now qualify products to Bluetooth Core Specification Version 2.1 + EDR, which simplifies pairing. And our No Limits Ahead No Limits Ahead Experience Icons make it easier for customers to know which functions are supported by retail products. —Ed. The Bluetooth ® Quarterly | Q4’07 BLU2TH3_cover-final.indd 1 8/31/07 8:47:33 AM We Asked, You Answered Account Manager Amy Utt Vice President, Custom Publishing Jacqueline Hughes Ponzoni Chief Marketing & Sales Officer Craig Waller President & Chief Executive Officer Bonnie McElveen-Hunter Postmaster: Send change of address to Bluetooth SIG, Inc., 500 108th Avenue NE, Suite 250, Bellevue, WA 98004. ©2008 SIGnature magazine is published quarterly by Pace Communications Inc. All rights reserved. Reproduction in whole or in part of any material in this publication without the written permission of Pace Communications Inc. is expressly prohibited. Publisher reserves the right to accept or reject all advertising matter. Manuscripts must be accompanied by self-addressed, stamped envelopes. Publisher assumes no liability for return or safety of unsolicited art, photographs or manuscripts. Prepress: Surdell and Partners, Omaha, NE Printer: Fry Communications Inc., Mechanicsburg, PA For a free subscription to SIGnature magazine, e-mail us at signature@bluetooth.com. In a reader survey, Lim Seng Shin of Motorola Technology in Penang, Malaysia, said SIGnature is “good reading material for a Bluetooth development engineer.” Arvin Ho of TUV Taiwan in Taipei said we’re doing a “good job.” Thanks to all participants! Reach Our Readers! The Readers Speak All of you who responded to a recent survey said you like SIGnature, and most said you'd share the magazine with colleagues. We're also happy to report that SIGnature is making its mark with nonmembers who read it on Bluetooth.com. Keep participating in SIGnature – you're helping to open the eyes of the world to Bluetooth technology. Printed on 10% Post-Consumer Recycled Paper SIGnature magazine reaches more than 10,000 member companies of the Bluetooth SIG, Inc. as well as other experts in short-range wireless technology – all of whom are also consumers. Each issue is also posted online at Bluetooth.com, where it has the potential to be seen by more than 500,000 visitors each month, including consumers, members of the press and industry analysts. Reach this targeted group of interested readers by placing your What do you think of SIGnature? Tell advertisement with us! For information us what you like and what you think we about rates and requirements, contact could be doing better. E-mail your thoughts member.relations@bluetooth.com. to signature@bluetooth.com. Bluetooth Special Interest Group | 5 http://pacecommunications.com http://Bluetooth.org
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