Signature - Q1, 2008 - (Page 7) Bluetooth SIG Marketing Committee to understand what other companies were thinking about the state of Bluetooth technology and the direction they thought it needed to go.” Bill Carney, senior director of business development at WiQuest Communications, Inc., always looks forward to the Q&A with the board. Many attending members of the Bluetooth SIG also enjoy the many networking opportunities that the All Hands Meetings make possible. “Whether it is the breakout meetings, coffee breaks, lunches or golf outings, there is always an opportunity to network with other members,” notes Reilly, who’s distinguished as two-time champion of the All Hands Meeting golf tournament. Burrell agrees, saying, “The face-to-face contact solidifies the online relationship, which is fundamental to working with and through the Bluetooth SIG.” Whatever your reasons for attending, plan to be at this year’s hottest Bluetooth wireless technology event. Registration will open soon; watch for updates on Bluetooth.org. If you have questions about the 2008 All Hands Meeting or would like to reserve space for group meetings, please contact member.relations@bluetooth.com. Bluetooth enabled phones reached a 63 percent attach rate in North America in 2007. A Look at Adoption Decoding the Wireless Industry Ongoing research paints a positive picture of Bluetooth technology’s adoption by consumers and manufacturers alike. ABI Research’s Short Range Wireless Research Service provides market data and projections for a range of wireless standards, including Bluetooth technology. The most recent projections predicted revenue for chipset manufacturers to reach $1.4 billion in 2007, up from $1.2 billion in 2006. ABI expects annual revenues to reach $2.3 billion by 2012. Meanwhile, IMS Research, a leading market-research provider to the global electronics industry, measures Bluetooth enabled product penetration in markets worldwide. The firm estimated that Bluetooth enabled phones reached a 63 percent attach rate in North America in 2007, compared to 59 percent in 2006. In the Bluetooth enabled laptop computer category, penetration in North America increased to 38 percent in 2007, from 31 percent in 2006. In the automotive market, adoption of Bluetooth technology as an OEM option integrated by automakers is rising exponentially. SBD provides consultancy and market and technical reports on technologies, trends and competitor analysis in the automotive sector. The group notes that the number of manufacturers offering OEM Bluetooth technology has risen from just three in 2003 to more than 30 in 2007. However, due to the high costs associated with this option, SBD believes the actual “fitment rate” of the technology on new vehicles is still just 10 percent to 15 percent. The Bluetooth SIG research program works with these and other market-research organizations to provide timely market data to Study Groups, Working Groups, Committees and member companies, ensuring that core specification enhancements address the market’s needs. For more information about ongoing research and discounted member rates on major short-range wireless reports, visit Bluetooth.org. Bluetooth Technology by the Numbers | Stats Reflect Rise in Key Member Metrics of daily visitors * Average number(12,500 per month) to bluetooth.org membership * Bluetooth SIG2007 growth from 2006 to Bluetooth * Countries whereregistered trademarks are Profi *Growth in member companies using the2007) le Tuning Suite (from 35 in May 2005 to 1,938 in October Bluetooth Special Interest Group | 7 http://Bluetooth.org http://Bluetooth.org
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