Signature - Q1, 2008 - (Page 9) In the News | Q1 ’08 Viva Las CES 40 Years and Counting Las Vegas is a busy place during the You’ll be spotting Bluetooth wireless devices on TV, in movies, online – everywhere. Send us your favorite Bluesightings at signature@bluetooth.com. first half of every January as tech professionals and product developers from around the globe converge for the annual International Consumer Electronics Show (CES). This year’s show, held 7-10 January at the Sands Expo and Convention Center and the Las Vegas Convention Center, celebrated 40 years of CES. First held in June 1967 in New York City with just 200 Key CES product exhibitors and 17,500 attendees, introductions have included the international event now boasts the camcorder. 2,700 exhibitors occupying 1.8 million net square feet of exhibit space and draws nearly 150,000 attendees, making it one of the largest products. Now, for the third year in a events of its type in the world. row, the Bluetooth SIG is recognizing Through the years, CES has been the “Best of CES.” the place to see and be seen in the Ten finalists were announced on 7 electronics world. Several key product January, and five category winners and introductions have been made at the one overall winner were revealed the event, including: next day. The winning products will be •VCR, 1970 featured in the next issue of SIGnature •Camcorder, 1981 magazine. Watch for them! •Compact disc player, 1981 •Digital Audio Technology, 1990 •High Definition Television, 1998 •Plasma TV, 2001 Have You Seen Blue Lately? •HD radio, 2003 •Digital content services, 2006 It’s not hard to spot Bluetooth Bluetooth technology has had wireless technology these days. From a presence at the show ever since literature and TV to cyberspace and members of the Bluetooth SIG newsrooms, we’re seeing blue here, began developing Bluetooth enabled there and everywhere. Desperate Headsets The hit series Desperate Housewives showed main character Gabrielle multitasking by talking on a Bluetooth wireless headset while running on a treadmill in an October 2007 episode. Emergency Beacon In mid-2007, the St. Petersburg Times reported that taxi driver John Agan was robbed and locked in the trunk of his cab. Agan used his Bluetooth enabled phone and headset to call for help. Police rescued Agan before he was seriously harmed. Sitcom Premiere Literary Pursuit More and more writers are creating tech-savvy characters. We found mentions of Bluetooth technology in the following 2007 novels: Lean Mean Thirteen by Janet Evanovich, The Intruders by Michael Marshall, Flight by Sherman Alexie and Requiem for an Assassin by Barry Eisler. Toothbrush Dream A Sony Ericsson headset appeared in the premiere episode of Fathers and Sons, which aired on TVB Jade in Hong Kong in August 2007. Event Watch The Places For Members to Be UnPlugFest 29 Bluesightings … 11-15 February 2008 Treasure Island Las Vegas, Nevada USA All Hands Meeting A contribution to the Core77 Design Blog (core77.com) shows a conceptual Bluetooth enabled toothbrush created by Erik Hernandez and Kevin O’Leary. This fictional item combines a headset with a toothbrush. “Talk with no wires and no bad breath, cavities, tartar, plaque or gingivitis.” 31 March – 4 April 2008 Pointe Hilton Tapatio Cliffs Resort Phoenix, Arizona USA Computex Taipei 3-7 June 2008 Nangang Exhibition Hall Taipei, Taiwan EXPERIENCE THIS! | Experience Icons The Experience Icons developed by the Bluetooth SIG are a great way to show consumers the wireless profiles that products support. Currently in use by several manufacturers, the Icons could eventually find their way onto all product packaging. The Icons help consumers understand the capabilities of Bluetooth technology, compare functionality among different devices and know at a glance whether two devices will function together. Bluetooth Special Interest Group | 9 http://core77.com
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