Signature - Q2, 2008 - (Page 17)

THE BLUETOOTH SIG WORLDWIDE MARKETING TEAM MALMÖ, SWEDEN Anders Edlund Marketing Director aedlund@bluetooth.com Frida Tibblin Citron Marketing Manager ftibblincitron@bluetooth.com Andreas Andersson Marketing Coordinator aandersson@bluetooth.com SEOUL, KOREA Eric Choi Technical Marketing Manager echoi@bluetooth.com “We have long-standing arrangements with leading market research ﬁrms,” says Sean Meckley, Bluetooth SIG marketing programs manager. Firms include IMS Research, whose annual Worldwide Market for Bluetooth Technology report looks at major trends affecting Bluetooth technology; automotive and telematics industry specialist SBD, which reports on wireless technologies in vehicles; and other major analyst research ﬁrms such as Gartner, META Group, Forrester and Yankee Group. Reports on research in a variety of areas pertaining to Bluetooth technology are available to Bluetooth SIG members, often at substantial discounts or even free of charge to Promoter and Associate members. The Bluetooth SIG also coordinates ongoing research for speciﬁc purposes and projects. “We work closely with the Bluetooth SIG Working Groups,” Meckley explains, “and when they need more speciﬁc data, we’re able to acquire and provide it, along with the necessary permissions for them to be able to share the data within the group.” Meckley is eager to see members of the Bluetooth SIG take advantage of these robust research resources. “We’ve completely revamped the research-related Web pages at Bluetooth.org,” he says. “We look forward to working with members to meet their research needs.” Beyond the Web “We provide a place where companies can get products in front of consumers,” says Kevin Keating, senior marketing manager for the Bluetooth SIG. “And we give them quite a few different ways to do so.” TOKYO Takaharu Hompo Technical Marketing Manager thompo@bluetooth.com HONG KONG Eric Schneider (Chicago and APAC) Marketing Director Eschneider@bluetooth.com Derek Soh Technical Marketing Manager dsoh@bluetooth.com Denny Yip Marketing Coordinator dyip@bluetooth.com BELLEVUE, WASH. Kevin Keating Sr. Marketing Manager kkeating@bluetooth.com Heather Haws Marketing Coordinator hhaws@bluetooth.com Courtney Totten Marketing Events Coordinator ctotten@bluetooth.com Sean Meckley Marketing Programs Manager smeckley@bluetooth.com It’s important to note that, along with the numerous online marketing resources available to members, the Bluetooth SIG also sponsors more traditional “brick-and-mortar-ish” PR events. “We offer lots of opportunities for our members to get their products before the press,” says Frida Tibblin Citron, Bluetooth SIG marketing manager in Malmö, Sweden. “Among the biggest of these are our open houses and our holiday gift guide events, where manufacturers bring their devices for in-person demonstrations to the press. The Bluetooth SIG coordinates the events and invites the press, arranges for the facilities and so on. They’re exciting and productive sessions that are well-attended by the press – but members need to make sure they plan early to participate.” Visit the Events page at Bluetooth.org to ﬁnd out more about marketing events as well as other membership activities. Another recent marketing initiative is, of course, the magazine you’re holding, which is distributed to Bluetooth SIG members and is posted online at Bluetooth.com, where any of the 600,000 consumers who visit each month can read it. “We’re really looking for feedback on the magazine,” Keating says. “Our goal is to make it the best possible marketing and PR vehicle for our members and their products, and to do that we need member opinions, insights and suggestions for what they’d like to see in these pages.” Keith Ferrell is the former editor of OMNI magazine and has written extensively on business and technical topics. We want to hear from you! To submit ideas and reader feedback, send us an e-mail at signature@bluetooth.com. Bluetooth Special Interest Group | 17 http://www.bluetooth.org http://www.bluetooth.com http://www.bluetooth.org

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