Signature - Q4, 2007 - (Page 17)

Snowboarding offers the rush of downhill skiing and the thrill of extreme skateboarding. It’s all about the moves, the slopes and, of course, the gear. But until last year, catching air on a slick halfpipe meant going without your favorite tunes and being unavailable by phone. There was simply no way to stay connected while freestyling. That changed when Burton Snowboards, the global leader in snowboarding gear, paired with Motorola to create the Audex line of Bluetooth enabled snowboarding jackets, helmets and hats. The ﬁrst products hit the slopes in January 2006, and Burton outﬁtted the 2006 U.S. Olympic snowboarding team, complete with Audex jackets. The jackets, which are available to the general public, use Bluetooth wireless technology from Motorola to sync with MP3 players and cell phones. You can listen to your music library or take calls via embedded speakers in the collar and a control panel located in the sleeve. The Audex helmet and padded hat work the same way, using a rotary control for managing tunes and calls. Sound ﬁlters through the DJ-style headphones, which offer noise and wind control for the best sound on the mountain. Snap out the headphones and click them into a separate Audex headset to continue listening after you’re done with your session. The second-generation Audex snowboarding line supports these Bluetooth wireless proﬁles: Hands-Free Proﬁle, Advanced Audio Distribution Proﬁle, Audio/ Visual Transport Protocol and Audio/Video Remote Control Proﬁle. With that lineup of device capabilities you’ll never miss a beat or a call again, making you the A line of Bluetooth enabled snowboarding technological toast of the slopes. Sweet. gear keeps you connected while you rail and ollie. For more information visit www.burton.com or It gives a whole new meaning to ‘fat pipes.’ www.motorola.com. Bluetooth Technology Bluetooth Technology @PLAY Mountain Magic Bluetooth Special Interest Group | 17 http://www.burton.com http://www.motorola.com

Table of Contents Feed for the Digital Edition of Signature - Q4, 2007

Signature - Q4, 2007 Contents The Road Ahead Getting Noticed In the News Keeping the Edge Why Wibree? The Message Zone Do You Compute? Command Center Mountain Magic On the Fast Track Give or Get? Groundsurf’s Up! Get in the Game Get on the List Number, Please! User-Friendly The Tell-Tale Car

Signature - Q4, 2007

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