Signature - Q4, 2007 - (Page 18) By Alan Joch | Photography Courtesy of Ford | Q4 ’07 Bluetooth Technology MOTION It was, as they say, the start of something beautiful when Bluetooth technology entered the luxury-car market earlier this decade. Drivers have since enjoyed an increasing array of automotive wireless capabilities, including voiceactivated, hands-free calling; vehicle telematics; and so-called “infotainment” systems. The first Bluetooth enabled automotive systems were aftermarket hands-free kits from companies like Parrot and Motorola, but a growing number of automakers are offering a Once a novelty limited to luxury cars, Bluetooth technology variety of factory-installed systems. is fast becoming available in a wide range of models. It’s now In fact, the upcoming 2008 models from a range of manufacturers proving to be a major automotive marketing tool as well. will represent a turning point for vehicle-based Bluetooth wireless technology. First, the wireless systems will complete their evolution from high-end luxury applications to mass-market conveniences. Second, the Bluetooth wireless standard will be the foundation for systems that support a wider range of On the Fast Track 18 | SIGnature | Bluetooth.org http://Bluetooth.org
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