Signature Q4 2008 - (Page 1) Desktop | Q4 ’08 9 3 5 6 9 10 Connect | Raising Awareness | by Mike Foley Bluetooth technology’s influence is growing in the marketplace. Experience More Online | .com Welcome to our new Web page, bluetooth.com/signature. In the News What’s new, what’s hot, what’s not – get the latest news from the Bluetooth SIG. Ask the SIG | Keeping It Real Why counterfeiting hurts the brand – and your bottom line. On the Cover Perspectives | We Do Windows Microsoft improves the wireless experience, and Accel excels in China. 12 12 16 18 21 18 22 23 24 23 27 28 30 31 32 31 Experience Icons help boost retail sales, as Jack Molloy’s boxes demonstrate in this Bluetooth wireless shopping spree from photographer Alex Maness. Bluetooth Technology in Retrospect | We’ve Come a Long Way | by Alan Woolhouse A CSR executive sketches the trail from skepticism to widespread adoption. Bluetooth Technology @ Retail | Selling Points | by Len Lewis Online and in-store educational tools help sell Bluetooth enabled products. Bluetooth Technology in Industry | Heavy-Duty Hardware | Robert Ebisch Beyond the bling: Performance shines in mission-critical applications. Bluetooth Technology in Motion | Handy Technology | by John Moore Go hands-free now with your in-car phone calls to avoid tickets. Bluetooth Technology @ Work | Wireless Your Way | by Karen M. Alley BURGER KING® makes fast food faster with wireless drive-throughs. Bluetooth Technology @ Heart | Livestock Lifeline | by Joe McKendrick In Africa, Bluetooth technology speeds tracking of wildlife diseases. Checkout | Your Gift Guide It’s a grab bag of goodies for that holiday someone—yourself included. Bluetooth Technology 101 | Sure About That? | by Jackie Zack Forget about King Harald’s blue teeth. It’s the technology that matters. Bluetooth Technology 501 | Faster Efficiency | by David English Working Groups advance Bluetooth high speed and low energy technologies. Wacky Apps | Warm Regards | by Mike Sharsky Are you feeling the love with the Flame 5 ‘calm communication’ jacket? [R]evolution | A Fitting Yarn | by Keith Ferrell Wearable wireless is just the latest in clothing’s technological history. Get in the Game | Tag, You’re Hit | by Colleen Marble Gen Xers’ favorite games go high-tech. Can you dream, play and win? = Experience More @bluetooth.com/signature Bluetooth Special Interest Group | 1 http://www.bluetooth.com/signature
Table of Contents Feed for the Digital Edition of Signature Q4 2008 Signature Q4 2008 Contents Connect: Raising Awareness Experience More Online: .com In the News Ask the SIG: Keeping It Real Perspectives: We Do Windows Bluetooth Technology in Retrospect: We’ve Come a Long Way Bluetooth Technology @ Retail: Selling Points Bluetooth Technology in Industry: Heavy-Duty Hardware Bluetooth Technology in Motion: Handy Technology Bluetooth Technology @ Work: Wireless Your Way Bluetooth Technology @ Heart: Livestock Lifeline Checkout: Your Gift Guide Bluetooth Technology 101: Sure About That? Bluetooth Technology 501: Faster Efficiency Wacky Apps: Warm Regards [R]evolution: A Fitting Yarn Get in the Game: Tag, You're Hit Signature Q4 2008 Signature Q4 2008 - Signature Q4 2008 (Page Cover1) Signature Q4 2008 - Signature Q4 2008 (Page Cover2) Signature Q4 2008 - Contents (Page 1) Signature Q4 2008 - Contents (Page 2) Signature Q4 2008 - Connect: Raising Awareness (Page 3) Signature Q4 2008 - Connect: Raising Awareness (Page 4) Signature Q4 2008 - Experience More Online: .com (Page 5) Signature Q4 2008 - In the News (Page 6) Signature Q4 2008 - In the News (Page 7) Signature Q4 2008 - In the News (Page 8) Signature Q4 2008 - Ask the SIG: Keeping It Real (Page 9) Signature Q4 2008 - Perspectives: We Do Windows (Page 10) Signature Q4 2008 - Perspectives: We Do Windows (Page 11) Signature Q4 2008 - Bluetooth Technology in Retrospect: We’ve Come a Long Way (Page 12) Signature Q4 2008 - Bluetooth Technology in Retrospect: We’ve Come a Long Way (Page 13) Signature Q4 2008 - Bluetooth Technology in Retrospect: We’ve Come a Long Way (Page 14) Signature Q4 2008 - Bluetooth Technology in Retrospect: We’ve Come a Long Way (Page 15) Signature Q4 2008 - Bluetooth Technology @ Retail: Selling Points (Page 16) Signature Q4 2008 - Bluetooth Technology @ Retail: Selling Points (Page 17) Signature Q4 2008 - Bluetooth Technology in Industry: Heavy-Duty Hardware (Page 18) Signature Q4 2008 - Bluetooth Technology in Industry: Heavy-Duty Hardware (Page 19) Signature Q4 2008 - Bluetooth Technology in Industry: Heavy-Duty Hardware (Page 20) Signature Q4 2008 - Bluetooth Technology in Motion: Handy Technology (Page 21) Signature Q4 2008 - Bluetooth Technology @ Work: Wireless Your Way (Page 22) Signature Q4 2008 - Bluetooth Technology @ Heart: Livestock Lifeline (Page 23) Signature Q4 2008 - Checkout: Your Gift Guide (Page 24) Signature Q4 2008 - Checkout: Your Gift Guide (Page 25) Signature Q4 2008 - Checkout: Your Gift Guide (Page 26) Signature Q4 2008 - Bluetooth Technology 101: Sure About That? (Page 27) Signature Q4 2008 - Bluetooth Technology 501: Faster Efficiency (Page 28) Signature Q4 2008 - Bluetooth Technology 501: Faster Efficiency (Page 29) Signature Q4 2008 - Wacky Apps: Warm Regards (Page 30) Signature Q4 2008 - [R]evolution: A Fitting Yarn (Page 31) Signature Q4 2008 - Get in the Game: Tag, You're Hit (Page 32) Signature Q4 2008 - Get in the Game: Tag, You're Hit (Page Cover3) Signature Q4 2008 - Get in the Game: Tag, You're Hit (Page Cover4)
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