Signature Q4 2008

In the News | Q4 ’08 What’s the WORD? What are some of the most significant challenges the Bluetooth SIG is facing? Market Watch Internet Devices, 2008 Forecast, Youth Market Strategy Analytics, a leader in Coming Events See and Be Seen Bluetooth Developers’ Conference “With high speed, one of the challenges is ‘the last mile.’ We can send data at high speeds, but there’s no standardization of what’s done with that content once it gets on the device. … We want to make sure people have a full experience when we enable all this high speed technology.” Bob Pascazio Vice President, Engineering Qwikker New York, N.Y. “I still think some Bluetooth enabled products are really expensive. To spread in the world, I think there needs to be a cheaper solution and a way for users to use the products more easily. I think Bluetooth technology will be improved very much in the coming years.” Jeongku Lee Bluetooth Technical Manager Telecommunication Technology Association Seongnam-City, Korea “A guy who knows a lot about making Bluetooth radios might not be thinking about his grandmother using a phone. I’ve been impressed with how the SIG handles that merging of marketing vs. engineering. Keeping those two very different groups working together is going to be key.” Brian Brackenbury Engineering Manager Johnson Controls Holland, Mich. providing strategic and tactical support for business planners around the world, offers the following recent reports at a 25 percent discount to Promoter and Associate members of the Bluetooth SIG. Mobile Internet Devices: Heavyweights Do Battle for $17Bn Prize, published in April 2008, takes a look at the latest attempt to create a market for digital consumer devices designed for home and on the go. Global demand is expected to reach US$17 billion by 2014. The report takes a look at the challenges and opportunities facing device vendors around the world. The ﬁrm’s Bluetooth Forecast 2008 looks at factors contributing to the growth of Bluetooth technology, including increasing penetration in cell phones as well as growth among computer peripherals, stereo headsets, games and new applications. The report predicts that the Bluetooth wireless radio chip market will exceed US$3 billion by 2012. The report titled European Youth Put Emphasis on Media for Bluetooth Usage (March 2008) highlights cultural differences between the United States and Western Europe. In the U.S., for instance, the most commonly used Bluetooth wireless feature is making and receiving calls on a headset, while in Europe youth are more likely to use it for media transfer. Visit Bluetooth.org and click on Marketing Resources for more information about these and other market research reports. 4-6 November 2008 COEX Convention & Exhibition Center Seoul, Korea Bluetooth Evolution Conference and Expo 21-22 October 2008 Hilton London Paddington Hotel London, United Kingdom Wireless Congress 2008: Systems and Applications 12-13 November 2008 ICM – International Congress Center Munich, Germany Medica – 40th World Forum for Medicine 19-22 November 2008 Düsseldorf Trade Fair Centre Düsseldorf, Germany Events listed above are subject to change. For the most current listings, see the calendar at bluetooth.org/events. Wireless by the Bay UnPlug in San Francisco San Francisco, Calif., has long been recognized as a leader in public Wi-Fi. In fact, it’s one of the most unplugged cities in the United States. No wonder the Bluetooth SIG selected the Bay Area as the location of UnPlugFest (UPF) 32. The event, one of three UPFs scheduled for 2009, will be held 2-6 February at the Fairmont San Francisco hotel. UPFs give teams of development engineers a place to test product interoperability in a conﬁdential, neutral environment. Never been to a UPF? Make plans now to attend. 8 | SIGnature | Bluetooth.org http://www.bluetooth.org/events http://www.Bluetooth.org

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