Appliance Design - September 2007 - (Page 25) NEWS WATCH ers are not adopting the technology as quickly. In addition, price reductions and other factors, led to 40 percent growth in adoption from March 2005 to March 2006. Over the following year, growth was 12 percent, according to the Pew Internet and American Life Project. Many current Internet users with dial-up cannot get high-speed service, particularly in rural areas. About 31 percent of rural Americans have broadband at home, compared with 47 percent for the general population. The Pew study did find gains in broadband use by black Americans. About 40 percent of those surveyed had switched to broadband, as compared to 14 percent two years earlier. held in June, which was attended by a broad cross-section of industry leaders, including Whirlpool CEO Jeff Fettig. The reluctance seems to correlate to dollars. A few pennies extra for paper towels made of recycled paper is not a big obstacle, but when it comes to more expensive products such as appliances, price still counts more than energy efficiency for most buyers. DEMAND DYNAMICS. One way to lower A LEAN TO GREEN? U.S. manufacturers are stepping up and offering an increasing array of “green” products, but consumers are not always willing to pay extra to buy those environmentally friendly goods. That was the message heard at the Reuters Consumer and Retail Summit rising electricity costs is to find ways to avoid building new power plants that are only necessary to meet peak demands. An analysis undertaken by The Brattle Group, Washington, D.C., shows that demand response programs based on advanced metering and dynamic pricing could reduce peak load in the U.S. by at least 5 percent over the next few years. If such a 5 percent reduction could be achieved, Brattle estimates that the nation could save roughly $3 billion per year in electricity costs. For more information, visit www.brattle.com. TOWER– QUALITY TO PROTECT PEOPLE LCDIs • GFCIs • ALCIs LCDI GFCI ALCI • Customized to meet your specs • Priced from our own Asian plant to keep you competitive • Customer service from our USA headquarters for quick satisfaction TOWERManufacturing Corporation 25 Reservoir Avenue, Providence, RI 02907 • Tel: 401-467-7550 • Fax: 401-461-2710 www.towermfg.com For more Information Enter 112 www.applianceDESIGN.com AD09074Tow1.indd 1 For more Information Enter 113 applianceDESIGN AD09074King1.indd 1 8/2/07 10:26:53 AM September 2007 25 8/10/07 9:30:42 AM http://www.us.kingbright.com http://www.brattle.com http://www.towermfg.com http://www.towermfg.com http://www.us.kingbright.com http://www.appliancedesign.com
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