Bingo World 2009 Brochure - (Page 7) Wednesday, March 4 Bingo University Marketing BingoWorld’s third annual Bingo University continues the tradition of a successful hands-on, interactive learning experience in classroomstyle environment, featuring exercises and plenty of time for feedback. The goal is tangible learn ing and giving you the tools you need for success in your jobs. Attendees will be issued workbooks, be encouraged to interact continuously with instructors and moderators, and will receive a certificate of completion at the end of the workshop in recognition of their efforts. 9:00 a.m. – 12:30 p.m. Three specific areas will be discussed: 1 Getting to Know Your Players Find out what your customers want and give it to them – sounds like the perfect recipe for effective marketing. But do we really listen to our customers or are we making decisions based on what bingo managers want? And how do we know what our customers are looking for in the bingo experience? During this session, we’ll talk to a few dedicated bingo players, find out the questions you should be asking your players and show you how to conduct your own customer focus groups. 2 Marketing to Your Target Audience This subject area will help you understand who you’re trying to reach and how to make use of proper planning using the most effective marketing tools, including direct mail, advertising, free publicity and word-of-mouth to drive more players to your bingo hall and to keep revenues coming through the door. We will share proven marketing strategies to help you attract new players and keep the players you have coming back. 3 Bingo Promotions for All Seasons We’ll look at the ways bingo operators are keeping the game fresh, fun and exciting with year-round promotions. The presenters will examine effective promotions from around the world of bingo, and encourage participants to brainstorm and share their own creative ideas. Remember, it’s not about reinventing the wheel, it’s about finding out what works and tweaking it to make it yours Visit www.bingoexpo.com for up-to-date information 7 http://www.bingoexpo.com
Table of Contents Feed for the Digital Edition of Bingo World 2009 Brochure Bingo World 2009 Brochure Bingo World 2009 Brochure - (Page Intro) Bingo World 2009 Brochure - (Page 1) Bingo World 2009 Brochure - (Page 2) Bingo World 2009 Brochure - (Page 3) Bingo World 2009 Brochure - (Page 4) Bingo World 2009 Brochure - (Page 5) Bingo World 2009 Brochure - (Page 6) Bingo World 2009 Brochure - (Page 7) Bingo World 2009 Brochure - (Page 8) Bingo World 2009 Brochure - (Page 9)
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