CircuiTree - February 2009 - (Page 6)

Lead Wire Group Publisher • Tom Esposito (610) 436-4220 x 8530, espositot@bnpmedia.com Associate Publisher • Darryl Seland (610) 436-4220 x 8532, darryl@circuitree.com The Velocity of Innovation By Darryl Seland Senior Editor • Stephanie J. Church (734) 997-9235, stephanie@circuitree.com Technical Editor • Karl Dietz technicaleditor@circuitree.com India Editor • Muniswamy Anil Kumar Editorial Advisor • Happy Holden Global Sales Manager • Christopher Wilson (248) 244-8264, wilson@circuitree.com West Coast Sales Manager (AZ, CA, CO, NV, OR) • Ed Lohmann (925) 648-2562, lohmanne@bnpmedia.com Inside Sales Manager • Vito Laudati (630) 694-4018, laudativ@bnpmedia.com Art Director • Mike Holmes (412) 306-4358, holmesj@bnpmedia.com Production Manager • Nann Barkiewicz barkiewiczn@bnpmedia.com Marketing/Reprints Jill L. DeVries – Editorial Reprints, (248) 244-1726, devriesj@bnpmedia.com Marketing Manager Lynn Davidson (248) 786-1652, davidsonl@bnpmedia.com Audience Development Christine A. Baloga – Corporate Audience Development Director Christina Gietzen – Audience Development Coordinator Megan Masson – Multimedia Coordinator Catherine M. Ronan – Corporate Audience Audit Manager For subscription information or service, please contact Customer Service at: Tel. (847) 763-9534 or Fax (847) 763-9538 or e-mail: CTR@halldata.com www.circuitree.com Contact Info for List Rental Customers: POSTAL: Robert Liska, List Manager 800-223-2194 • robert.liska@edithroman.com EMAIL: Shawn Kingston, Account Manager 800-409-4443 • shawn.kingston@epostdirect.com Back Issues – Ann Kalb – (248) 244-6499, kalba@bnpmedia.com Corporate Directors Publishing: Timothy A. Fausch Publishing: David M. Lurie Publishing: John R. Schrei Audience Development: Christine A. Baloga Custom Media: Steve M. Beyer Corporate Strategy: Rita M. Foumia Information Technology: Scott Kesler Production: Vincent M. Miconi Finance: Lisa L. Paulus Creative: Michael T. Powell Marketing: Douglas B. Siwek Directories: Nikki Smith Human Resources: Marlene J. Witthoft Conferences & Events: Scott A. Wolters ne of the most basic and natural concepts behind the U.S. economy and its ﬁnancial markets is the idea of the velocity of money. Simply stated, it says that as money funnels its way through the economy it actual grows in value. An initial USD 100 of investment that ﬁnds its way from supplier to manufacturer to ﬁnal product and sale has grown and provided a much greater value than the initial USD 100 investment. The same can be said of innovation. In much the same way, an innovative idea or product can ﬁnd its way through the marketplace and become part of many more products across many more industries than it was originally intended. The printed circuit board is a good example. Credited as the ﬁrst printed circuit board, Dr. Paul Eisler’s invention was designed to replace radio tube wiring in post World War II England. Today, PCBs are part of products for computers, TVs, home appliances, automobiles, and a great deal more. O However, the velocity of innovation is dependent, at the least, on two somewhat contradictory things: competition and collaboration. Competition is what drives us to produce and provide the best products possible — to do it better than the other guy. But doing it better than the competition and providing the highest quality goods means strengthening our collaborative efforts with suppliers and between designers and manufacturers. For more on the importance of collaboration in all aspects of product development, read this month’s feature article, “Are Better PCB Design Tools and Manufacturing Enough to Stay Competitive.” In addition, CircuiTree’s columnists Dan Beaulieu, Joe Fjelstad, and Dan Feinberg provide information and analysis on staying competitive as we all battle the concern that the velocity of money seems to have come to a screeching halt. Thanks for reading! 6 February 2009 • circuitree.com http://www.circuitree.com http://www.circuitree.com

Table of Contents Feed for the Digital Edition of CircuiTree - February 2009

CircuiTree - February 2009 Contents Lead Wire The Wire Tech Talk Flexible Thinking Are Better PCB Design Tools and Manufacturing Enough to Stay Competitive? The Strategist Fein-Lines The Big Deal Over Fine Pitch Assembly Asian Section View From the Middle Market Outlook Technical Product Spotlights Classified Ads Upcoming Events Ad Index

CircuiTree - February 2009

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