Environmental Design + Construction - August 2008 - (Page 11)

EDITOR’S NOTE ™ GREEN-COLLAR JOBS IN DEMAND Do you consider yourself a “green-collar worker”? Wikipedia defines a green-collar worker as one who is employed in the environmental sectors of the economy, satisfying the demand for green development, often implementing environmentally-conscious design, policy and technology to improve conservation and sustainability. So, by definition, I’m a green collar worker and you probably are — or have the potential to be — if you’re reading ED+C. Green-collar workers could range from green building design professionals, energy (and alternative energy) engineers, environmental marketers and manufacturers, or green developers and construction workers, just to name a few. And I’m here to suggest that green collar is more than just a buzz phrase these days. Although I’m not directly involved with buildings as an architect or designers, I feel the pinch of the declining construction and housing markets. How about you? Hopefully, if you’re in the green building industry, you have found a way to capitalize on the situation. This month, we introduce a new series entitled “Surviving and Thriving.” Our inaugural columnist, Jerry Yudelson, examines how to “surf the green wave” during a recession. Make sure you get in on the action and find success in green opportunities, because it’s out there. An article in Business Week earlier this year reported that “A growing number of midlife career-changers … are trading in their nine-to-fives for jobs more in line with their convictions and concerns for Mother Earth. So-called ‘green-collar jobs’ are on the rise.” Business Week also reports, citing a report commissioned by the American Solar Energy Society, that the current tally of 8.5 million U.S. jobs in renewable-energy and energyefficiency industries could grow to as many as 40 million by 2030. You don’t need to learn a new trade today — most of you are already in a green position — you may just need to tailor your existing skills to move toward a greener profession. It wouldn’t hurt to have greener buildings that attract more tenants and save money in the long run. So, use the current economic situation to your advantage and sell the benefits of green to your clients. Remember, your opportunities can only get better as more and more consumers go green. Until next time, 2401 W. Big Beaver, Suite 700, Troy, MI 48084 Phone: 248.362.3700 www.EDCmag.com PUBLISHER Diana Brown | brownd@bnpmedia.com EDITOR Michelle Hucal, LEED AP | hucalm@bnpmedia.com Phone: 248.244.1280 ASSOCIATE EDITOR Derrick Teal | teald@bnpmedia.com Phone: 248.786.1645 | Fax: 248.283.6560 ASSOCIATE EDITOR Joseph Mayton | maytonj@bnpmedia.com Phone: 248.786.1586 | Fax: 248.502.2126 ADVERTISING National Sales Manager Diana Brown | brownd@bnpmedia.com Phone: 248.244.6258 | Fax: 248.244.3911 National Sales Manager Jami Brownlee | brownleej@bnpmedia.com Phone: 248.786.1657 | Fax: 248.502.2065 National Sales Manager Heather Jenkins | jenkinsh@bnpmedia.com Phone: 248.244.6444 | Fax: 248.786.1397 National Sales Manager Elizabeth Obloy | obloye@bnpmedia.com Phone: 248.244.6452 | Fax: 248.244.3947 Reprints + Classiﬁed Sales Kristina Lorio | loriok@bnpmedia.com Phone: 248.786.1579 | Fax: 248.502.2140 List Rentals For postal information please contact Rob Liska at 800-223-2194 x726 or email him at robert.liska@edithroman.com For email information please contact Shawn Kingston at 800-409-4443 x828 or email her at shawn.kingston@epostdirect.com + SALES ART Michelle IT’S TIME TO RENEW YOUR FREE SUBSCRIPTION. NOW YOU CAN CHOOSE PRINT OR DIGITAL! You might notice a reminder on the outside of your issue this month. All subscribers must renew their free subscriptions once a year. If you received a renewal reminder on the outside of this issue, please take a moment to complete and return it, or go online to www.edcmag.com/editorial to update your subscription. If you take advantage of this early renewal you won’t be asked to renew again until May 2009! Renew now and guarantee your subscription for another full year. (Be sure to sign it, date it and check the appropriate boxes so it will get processed). I’m also happy to report that with this August issue, you have even greater green options when you subscribe. ED+C has decided to offer a digital-only version. This digital edition can be downloaded to your desktop, is fully searchable and interactive (you can put a note on my editorial and forward to friends), and you can even print single pages if you prefer. For those of you who still want to receive the print issue, we’re still producing our print publication. Thank you for your continued interest in ED+C and the greatest complement is for you to recommend us to your colleagues. Let them know they can choose to receive ED+C in the mail or in their e-mail box by visiting www.edcmag.com/editorial. WWW.EDCMAG.COM Production Manager Jeff Bagwell | bagwellj@bnpmedia.com Phone: 248.244.6481 | Fax: 248.283.6589 Art Director Shannon Nieman | niemans@bnpmedia.com Marketing Manager Brooke Geisz | geiszb@bnpmedia.com Audience Development Coordinator Hayat Ali-Ghoneim | alih@bnpmedia.com Multimedia Manager Katie Jabour | jabourk@bnpmedia.com Audience Audit Coordinator Carri Cypert | cypertc@bnpmedia.com Subscription Information or Service Phone: 847.763.9534 | Fax: 847.763.9538 EDC@halldata.com CORPORATE DIRECTORS + PRODUCTION AUDIENCE DEVELOPMENT ED+C’s use of Rolland Enviro100 Print instead of virgin ﬁbers paper reduced its ecological footprint by: Tree(s): 174 | Solid waste: 11,038 lbs | Natural gas: 25,259 feet3 Water: 104,183 gal | Air emissions: 24,239 lbs Suspended particles in the water: 69.8 lbs Timothy A. Fausch | Publishing David M. Lurie | Publishing John R. Schrei | Publishing Christine A. Baloga | Audience Development David P. Brown | Information Technology Lisa L. 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Table of Contents Feed for the Digital Edition of Environmental Design + Construction - August 2008

Environmental Design & Construction- August 2008 Contents Editor's Note Web TOC Newsline New plus Notable Therapeutic Spaces On the Cover Surviving and Thriving A New Green Era of Luxury Special Section: Greenguard Indoor Air Quality Certification Getting it Right Extra Credit Product Focus 21st Century Schools Marketplace plus Classifieds Advertiser's Index Of the Earth

Environmental Design + Construction - August 2008

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