Mission Critical - Winter 2008 - (Page 42)

The Green Information Technology Revolution Energy-efficiency strategies for modern data centers BY BOB MOORE I t is impossible to miss the flurry of activity and visibility recently around the multitude of so-called green initiatives being developed and unveiled. Almost every industry is pushing for the reduction of energy consumption and subsequently, the reduction of carbon emissions. Regardless of how anyone feels about global warming, the fact remains that as the consumption of fossil fuels increase, so too does the amount of carbon emission being released into the atmosphere. It is a destructive domino effect. As some regions of the world show growing concern, others are remaining tight lipped. And, although America has generally been the leader in Bob Moore is the group manager for the marketing strategy team in the Hewlett-Packard’s Industry Standard Server division.ter, which is dedicated to providing innovative solutions to the critical power industry. total carbon dioxide emissions from a single country, in 2007 China took that undesirable position. For some time now, the world has known that air quality and air pollution would be a pressing issue for future generations, and air quality is becoming a more urgent problem all the time. However, it might be the insatiable consumption of energy that will have the most immediate impact. Like a perfect storm brewing, increasing energy needs are running head-on into the escalating costs of producing electricity. The information technology (IT) sector and the modern computer data center in particular feel the impact of green power. Running everything from web sites to online banking, data centers have come under significant scrutiny recently. The consumption of electricity in data centers doubled from 2000 to 2005 and continues to climb. In 2006, data centers consumed 1.5 percent of the electricity used in the U.S., a whopping 61 billion kilowatt-hours. All this power drain caught the eye of the U.S. govern- 42 | Mission Critical Winter 2008

Table of Contents Feed for the Digital Edition of Mission Critical - Winter 2008

Mission Critical - Winter 2008 Table of Contents Editorial: What Have We Been Doing? Cronin’s Workshop: Imagining the Perfect Data Center Power And Cooling Solution Digital Power: The Next Edge in Business Resiliency Zinc Whiskers: Keeping Up With The Green Movement Mission Critical Care: Shipping, Staging, and Installation Legal Perspectives: “A Reliable Energy Supply Is Key to Data Center Success” Continued Payback, Instant Protection Beyond the Nines The Green Information Technology Revolution Health Care Network Offers Glimpse of the Future of Backup Power High-Density Data Centers – Discuss, Design, Deploy High Performance Data Centers Call for Innovative Cooling Techniques More Data in the Data Center Five Considerations for Powering Data Center Racks New Products Industry News Events Classifieds Letters Ad Index Datacenter Wiki: wiki-Mission Critical

Mission Critical - Winter 2008

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