The NEWS - February 18, 2008 - (Page 54)

A TTENTION COIL M ANUFACTURERS !! L ooking for a lower temp a lloy for brazing aluminum? Y our search is over !! Michigan Home Show Brings Out Contractors By John R. Hall Of The NEWS Staff The Low Temp Solution For Brazing Aluminum For additional information, contact Bellman-Melcor – 800.367.6024 ZA- 1 eProduct #36 at achrnews.com UBURN HILLS, Mich. — The Palace of Auburn Hills is the home of championship teams like the Detroit Pistons of the NBA and Detroit Shock of the WNBA. Now some other organizations hope the winning formula rubs off on them, too. The Palace was the setting for the Suburban Michigan Spring Home Show on Jan. 12-13, sponsored by the American Consumer Shows (ACS). It was also the setting where only four HVAC businesses opted A lman021808.indd 1 10/16/07 3:09:55 PM to meet and greet consumers who, despite the depressed Michigan economy, turned out in large numbers to get tips on home improvements and set up appointments for sales calls and service. A total of 138 exhibitors lined the upper tier and floor of the Palace for the two-day event. One familiar face among the contractors was Bernie Grossman, residential sales manager for American Discount Heating & Cooling Inc. Grossman has been a regular exhibitor for many years at various Detroit-area trade shows. That longevity has paid off with some preferential locations on the show floor. His booth at the Palace was second from the end where all attendees to the show had to walk pass as they entered. Grossman was offering free estimates and show specials during the event. this year to give consumers a way to fight high natural gas prices. His display of Bryantman, the symbol representing his Bryant product line, also grew attention. Holding down the very last exhibit space before visitors descended to the show floor was Randy Nichols, owner of Nichols Heating & Cooling. Nichols is also a veteran of the local home shows and decided to set up a booth at the last moment. But he said business has been very good. “We’ve been blessed,” he said. “We’ve been picking up some good commercial work, including some local grocery stores. I can’t complain. One local contractor had 60 installers last year and now the business is gone.” Nichols was using displays of portable generators and the highvelocity Unico system to bring people into his booth. ProVax: Refrigerant Recovery Unit & Vacuum Pump combined in one portable system for commercial applications. “Most of these shows are not wellpromoted. But this one is different. … I’ve seen more people in the first two hours than I did during an entire three-day show last year.” “I get a lot of traffic here,” Grossman said. “It looks like it is going to be a very good show.” One of the booth visitors talked about a problem he was having keeping his house cool in the summer, thinking that his condenser was undersized. Grossman asked some questions and offered some advice on the spot. A second contractor who was getting a lot of booth traffic was Air Conditioning Engineers. Robert Strang, CEO, was part of the twoperson crew who was fielding questions from visitors. He was very impressed with what he had seen in the early hours of the show. “I usually stay away from these shows because there are so many contractors and little traffic,” he said. “Most of these shows are not well-promoted. But this one is different. The Detroit News is one of the sponsors, and I see it promoted everywhere. “I’ve seen more people in the first two hours than I did during an entire three-day show last year.” Strang acknowledged that times are tough, but his plan is to promote his heat pump business 1/25/08 9:50:38 AM RG5410EX: Extremely fast refrigerant recovery for larger residential & commercial applications. Minimax: Minimum size, maximum performance for residential & appliance service. There’s a reason HVAC-R professionals go with Promax®—they’re the right choice for the job! For commercial work, or residential and appliance service, there is a reliable portable Promax unit that lets you work faster and save time on the job. For more information on the Promax product family, or products from Robinair® and TIF®, call 1-800-327-5060 today. www.PromaxRecovery.com © 2008 SPX Corporation. Promax, Robinair and TIF are registered trademarks of SPX Corporation. ProVax, Minimax and RG5410EX are trademarks of SPX Corporation. Oddly enough on the show floor itself, only one HVAC-related business set up shop among the 87 exhibitors — and it wasn’t the typical HVAC contractor. The business was Geo-Renew Systems, which specializes in geothermal system installations. Considering the Michigan economy and installation costs of typical geothermal systems, this provided a challenge for sales engineer Joe Williams. “People are curious about geothermal,” said Williams, who had just finished showing a video demonstration to a couple. “We are staying busy, but I wish we could be a lot busier.” For the four HVAC businesses at the home show, it was a mixed bag. But they all agreed that the good traffic flow was encouraging, and that despite the hard times facing Michigan home and business owners, there was still a lot of sales to be made and service work to be performed. In other words, there were many opportunities to be championship businesses. ■ FOR MORE INFORMATION… TIF021808.indd 1 eProduct #78 at achrnews.com Visit www.acshomeshow.com. ■ 54 AIR CONDITIONING, HEATING & REFRIGERATION NEWS February 18, 2008 http://www.bellmanmelcor.com http://WWW.ACHRNEWS.COM http://www.PromaxRecovery.com http://www.PromaxRecovery.com http://WWW.ACHRNEWS.COM

Table of Contents Feed for the Digital Edition of The NEWS - February 18, 2008

The NEWS - February 18, 2008 Turnout Contents Newsline FYI Unitary Oil-Fired Products Furnaces Hydronics Ductless Rooftops Drives & Motors Controls Transmitters, Sensors Zoning Valves Refrigerants Condensers & Coils Heat Exchangers Cooling Towers Chillers Duct Products Humidification IAQ Monitors, Instruments Trucks Tools Software Installation, Maintenance of HVAC Coils Munters MCS Dries Up Water Concerns at Hospital Michigan Home Show Brings out Contractors Investigating Furnace Failures Mold/Bacteria Protection of A/C Coil Learning Center Classifieds Advertisers Opinions

The NEWS - February 18, 2008

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