Paint & Coatings Industry - March 2008 - (Page 8)

V IEWPOINT P U B L I S H I N G / S A L E S S TA F F Publisher/ East Coast Sales Midwest/ West Coast Sales Europe/Far East Sales Inside Sales Manager Production Manager Donna M. Campbell Tel: 610/650.4050 • Fax: 248/502.1091 E-mail: campbelld@pcimag.com Lisa Guldan Tel: 630/882.8491 E-mail: kinatederl@pcimag.com Patrick Connolly Tel: 44/1702.477341 E-mail: Patco44uk@aol.com Andrea Kropp Tel: 810/688.4847 E-mail: kroppa@pcimag.com Monica Hackney Tel: 248/244.6434 • Fax: 248/244.3915 E-mail: hackneym@bnpmedia.com Letters to the Editor We always encourage input, participation and healthy, respectful discussion from our readers. The following is a letter to the editor regarding an article in the February issue of PCI. The author’s response is included as well. Dear Ms. Brezinski, The Cool Roof Rating Council (CRRC) would like to respond to the editorial piece printed in PCI Magazine’s February 2008 edition by Chris Fisher entitled, “Current Green Coatings Do Little to Protect the Environment.” While we appreciate Mr. Fisher’s message and the intent of the article, Mr. Fisher misrepresented the CRRC and its Product Rating Program, and we would like to clarify our mission and procedures. We understand that there is quite a bit of general confusion surrounding the relation of the CRRC to the California Energy Commission (CEC), and how each operates. The CRRC is a non-profit 501(c)3 organization, which maintains a fair, accurate and credible ratings program for reporting the radiative properties of roof surfaces. The CRRC does not set minimum requirements for these properties; any product may be rated with the CRRC. The CRRC simply reports the measured values for solar reflectance and thermal emittance. The California Energy Commission (CEC) maintains the California Building Energy Code, Title 24, which references the CRRC as the sole supervisory entity from which they will accept ratings to comply with the code. On page 40, Mr. Fisher writes, “The CRRC heat-reflective standard for low-pitched roofs is a solar reflectance of 0.70 and a thermal emittance of 0.75.” It is the CEC, not the CRRC, which sets these minimum requirements for solar reflectance and thermal emittance of roofing product surfaces. The CEC does require that products be rated by the CRRC; therefore a CRRC-rated product that meets the CEC’s minimum radiative property requirements is Title 24-compliant. Likewise, it is the CEC’s regulations that include the ASTM D6083 durability requirement; the CRRC does not include this requirement for CRRC-rated products. Mr. Fisher also writes, “Products registered with the CRRC are energy-efficient, durable, sustainable and have low VOCs (many are lower than GS-11-certified coatings). Compliant coatings also help combat global warming, rolling blackouts and urban Heat Islands.” The CRRC does not maintain a definition for what a cool roof is or distinguish which products are “cool”. Many CRRC-rated products do have high reflectance and emittance values and are, therefore, energy-efficient, but there is no threshold to rate a product with the CRRC. Perhaps Mr. Fisher intended to say that field-applied coating products that comply with Title 24 are energy-efficient, durable and sustainable. Thank you for your consideration, Rebecca Cohen CRRC Administrative Staff E D I T O R I A L S TA F F Editor Managing Editor Associate Editor Contributing Editors Art Director Editorial Assistant Darlene R. Brezinski, Ph.D. Tel: 906/779.9498 E-mail: darpaint@aol.com Kristin Johansson Tel: 248/641.0592 • Fax: 248/502.2094 E-mail: johanssonk@bnpmedia.com Karen Parker Tel: 248/229.2681 E-mail: parkerpcimag@gmail.com Edward W. Bourguignon Josef H. Jilek, Ph.D. Joseph V. Koleske, Ph.D. Clare L. Johnson Kathleen Peacock O P E R AT I O N S S TA F F Marketing & Promotion Coordinator Audience Development Manager Multimedia Coordinator Audience Audit Coordinator Single Copy Sales List Rental Manager Reprint Manager Danielle Kimble E-mail: kimbled@bnpmedia.com Jill Buchowski E-mail: buchowskij@bnpmedia.com Lindsey Beckett Carrie Cypert Ann Kalb E-mail: kalba@bnpmedia.com Robert Liska 800/223.2194 E-mail: robert.liska@edithroman.com Jill L. DeVries 248/244.1726 E-mail: devriesj@bnpmedia.com Timothy A. Fausch David M. Lurie John R. Schrei Christine A. Baloga David P. Brown Lisa L. Paulus Rita M. Foumia Scott Wolters Vincent M. Miconi Nikki Smith Michael T. Powell Douglas B. Siwek John Thomas C O R P O R AT E D I R E C T O R S Publishing Publishing Publishing Audience Development Information Technology Finance Human Resources Conferences & Events Production Directories Creative Marketing Clear Seas Research BNP Media Helps People Succeed in Business with Superior Information E D I T O R I A L A D V I S O RY B O A R D Biller Technical Resources Ltd. Kevin Biller DuPont Titanium Technologies Carlos Verdejo Wacker Silicones Corp. James Greene Eastman Chemical Deep Bhattacharya, Ph.D. India Correspondent Ashwin V. Parikh Rohm and Haas Powder Coatings Steven L. Kiefer BYK-Gardner GmbH Bob Hertel Premier Mill John Sneeringer NeoResins Gail Pollano Lyondell Chemical Co. Daniel B. Pourreau, Ph.D. IAC Group North America Dr. Rose A. Ryntz Troy Corp. Gary Horacek Alberdingk Boley, Inc. Dr. Yasmin Sayed-Sweet Dymax Corp. George D. Vaughn Netzsch Inc. Harry W. Way Dow Corning Gerald L. Witucki Draiswerke Inc. Korkmaz Oz The author’s response to the CRRC is as follows: Dear. Ms. Cohen, I don’t understand why you were so critical of the article. I was praising the high standards of the CRRC. When you say, “The CRRC simply reports the measured values for solar reflec8 MARCH 2008 | W W W . P C I M A G . C O M For subscription information or service, please contact Customer Service at: Tel: 847/763.9534 or Fax: 847/763.9538 or e-mail PCI@halldata.com http://WWW.PCIMAG.COM http://WWW.PCIMAG.COM

Table of Contents Feed for the Digital Edition of Paint & Coatings Industry - March 2008

Viewpoint Industry News Calendar of Events Company News Mergers and Acquisitions Names in the News Marketplace Quarterly Stock Watch Reaching Strict VOC Requirements With Outstanding Durability for Industrial Maintenance and Marine Coatings A Unique Fungicide for Wood-Filled Plastic deSigns of the Times: Slacking Off! From Rocks to Nanos Shear-Free Dispersion Process Fluorinated Oxetane Oligomers as Versatile Intermediates for Polymer Modification The Effects of TPO Composition on Adhesion and Proposed Chemical Mechanism Supplier Showcase Color Management Materials Watch Products Classifieds Advertiser Index

Paint & Coatings Industry - March 2008

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