Paint & Coatings Industry - November 2008 - (Page 44)

New Water-Based Interior Coatings Combine Innovation and Quality With Respect for the Environment S ince its inception, the mission of Italy-based ICA Group has been to offer coating products of the highest quality for the decoration and protection of all types of wood, without compromising the environment. It is against this backdrop that the company – a leading name in the manufacture and marketing of special coatings for wood – presents SUPERFEEL and SUPERCARE, two innovative bicomponent ovative water-based coatings for interior furnishor ings that deliver an excellent finish both cellent in chemical/physical terms and in aesrms thetic terms. By making the most of the expertise in its R&D laboratories, ICA oratories, Group has succeeded in pron ducing two of the most techchnologically advanced, d, highest-quality solutions ns currently available in the market in the sector of low-environmental impact coatings. The new bicomponent nt water-based coatings s are the product of years of rs in-depth study, laboratory atory research, product testing ing and technical application – on activities carried out by the y company in an endeavor to or unite technological innovation ovation with exceptionally high performance. SUPERh FEEL and SUPERCARE guarantee unrivaled results uarantee thanks to their special chemical/physical properties, hemical/physical which allow them to achieve a higher level of qualieve ity than most other coating products currently on ing the market. The SUPERFEEL topcoat provides outFEEL standing smoothness, making surfaces more pleasing aking to the touch, whereas SUPERCARE offers excellent scratch resistance, which is particularly important ch given that it is a water-based product. ased NOV EMBER 2008 | W W W . P C I M A G . C O M SUPERFEEL is a white pigmented bicomponent polyurethane water-based matt topcoat, developed for application to interior furnishings. Available in three gloss levels, its advanced chemical/physical properties are matched by its impressive aesthetic qualities. Specifically, SUPERFEEL delivers excellent fullness and exceptional smoothness to the touch. Once it has been 10% catalyzed with CA501 and diluted with water, SUPERFEEL can be sprayed on using pneumatic or airmix guns in quantities of between 120 and quan 150 g/m2, for up to a maximum of two coats. SUPERFEEL is, moreover, a very versatile product, since it conversa stitutes the ideal base for creating all of the b colors a available through the ‘ICA Color’ tintometric system, Colo conceived by the Italian c co company to offer its clients c co an extensive range of piga mented products that have me been b been specifically designed for coating wood as simply and coati rapidly as possible. rapi SUPERCARE is a transparent bicomponent polypa urethane water-based coatur ing, available in a number of ing gloss levels. The main characteristics of this coating include its teristics non-yellowing and non-scratch non-ye properties, which make it the p prop ideal idea solution for furniture and internal furnishings. The high level of scratch Th resistance delivered by this resi product makes it particularly suitable for the coating of those suitable parts of pieces of furniture that are p parts p most sub most subject to wear (such as the surfaces of tables, desks and worktops). SUPERCARE should be 10% SUP catalyzed with CA500 and diluted with 42 http://WWW.PCIMAG.COM

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Paint and Coatings Industry - November 2008 Contents Viewpoint Industry News Calendar of Events Company News Mergers and Acquisitions Names in the News HiTone Resins for Enhanced Pigment Affinity of Powder Coatings New Water-Based Interior Coatings Combine Innovation and Quality With Respect for the Environment Novel, UV-Curable Nanotechnology-Enabled Coatings Highly Weather-Resistant Radiation-Curable Monomers and Oligomers for Exterior Applications Konica Minolta — Sensing Success for Viracon Self-Crosslinkable Thermosetting Acrylics for Use in Water-Dilutable Coatings Paint and Criminal Forensic Science Supplier and Application/Curing Showcases Materials Watch Classifieds Advertiser Index

Paint & Coatings Industry - November 2008

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